Watch the John Lewis 2023 Christmas advert as it is finally released
09.11.2023 - 09:59
/ manchestereveningnews.co.uk
It's the most wonderful time of the year - and what better way to celebrate it than with the release of the annual Christmas adverts?
John Lewis has become the latest retailer to release its highly-anticipated festive advert today (Thursday November 9). This year's is an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation’s woes for the festive season.
The ad – a long-established feature of the UK’s festive retail landscape – is titled ‘Snapper, The Perfect Tree’ and follows the boy as he lovingly nurtures the plant from a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree. The fast-growing plant becomes an equally big personality who wants to join in all the fun of Christmas, before the inevitable tear-jerking moment when he is cast out into the cold to make way for a traditional tree.
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However, the boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline ‘Let your traditions grow’. The ad’s soundtrack is an original song called ‘Festa’ – which means celebration – composed for the campaign by Italian electro-pop duo Le Feste Antonacci and performed by Italian tenor Andrea Bocelli.
The soundtrack will be released in longer form as a charity single, with a proportion of the proceeds going to the John Lewis Partnership’s Building Happier Futures charities, which help young people with experience of
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