John Lewis responds to Christmas advert backlash as viewers fume 'men don’t exist'
09.11.2023 - 18:43
/ manchestereveningnews.co.uk
John Lewis has defended the content of its new Christmas advert following criticism from some viewers on social media. The 2023 upbeat festive ad was shown for the first time today (Thursday, November 9) and follows the light-hearted story of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap.
But some people have been upset that the advert did not include a male role model. John Lewis has been quick to defend its choice this year, sharing this message on social media platform X (formerly Twitter): "This ad shows a mum and a grandma. We always attempt to show a broad representation of British life, single parent families make up nearly a quarter of families with dependent children in the UK and they aren’t often shown on TV."
The response came after some viewers were unhappy at the lack of a Dad or Grandad character in the advert's story. @AMuzzlewhite1 wrote: "You could have at least slipped a token Grandad into the mix. Apparently men don’t exist at Christmas for whoever runs your marketing team. Lots of single Dads out there as well but much more important to look inclusive by excluding 50% of the population. Embarrassing."
Read more: BBC Strictly Come Dancing pro admits 'sometimes I just don't know how to help'
Read more Christmas stories from the Manchester Evening News here.
John Lewis added a further comment, writing: "Thanks for this Andrew. We always attempt to show a broad representation of British life across our advertising and this is a very realistic scenario for thousands of families in the UK. - Petra."
But further X users' comments included that of @AMuzzlewhite1: " Being a dad, I’ll shop somewhere else this Christmas , thanks." And @46Ruthie shared: "Where’s
The website celebfans.org is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.