Matt Donnelly Senior Film Writer Howard Bragman — an architect of modern public relations and queer rights advocate who died last month — was celebrated by friends, family, and former clients in an emotional memorial on Sunday in Los Angeles. A packed private park in North Hollywood adorned with string lights and a humble stage welcomed guests including Stevie Wonder, Lizzy Caplan, Melissa Rivers, Judy Garland’s daughter Lorna Luft, and Bragman’s musician husband Michael Maimone. Industry types in attendance included Oscar winner and “The Woman King” producer Cathy Shulman, former Entertainment Weekly editor Jess Cagle, and former “Good Morning America” hosts Amy Robach and T.J. Holmes. Bragman’s brother Adam and his client Don Lemon sent video tributes honoring the late executive.
Remembering Howard Bragman, Who Always Made Things Memorable
14.02.2023 - 19:38 / deadline.com
So Howard Bragman has died.
I will miss him–not because we were especially close, but because he had a gift for making every encounter kind of fun, and, often, more memorable than it was supposed to be.
The last time I spoke with Howard was some months ago. He had called, apropos of nothing much, to marvel at the way Disney CEO Bob Chapek had managed to offend almost everyone with his back-and-forth approach to the company’s sex-and-real estate problem in Florida. This was a thing of wonder to a professional crisis manager like Bragman. Usually, you manage to make someone happy.
At the time, Howard said he, personally, was happy enough. Having weathered a domestic crisis of some sort, he was living in Toluca Lake and having an unexpectedly good time. I didn’t ask, so I can’t tell you more.
But the encounter that really sticks with me had occurred more than a decade earlier, in 2011. I was working for The New York Times. Howard, for some reason, took it into his head to corner me into writing a Sunday Business column about a forthcoming book by his friend/client Peter Guber.
The book, called Tell To Win, was a smart, anecdote-heavy disquisition on the gentle art of using storytelling—artfully designed and executed narrative—to get what you want. And I think Howard, who had an impish streak, knew it would provoke me.
Guber, whom I like a great deal, is pure Hollywood. He is all about using story to maneuver, manipulate and perhaps hypnotize an audience, large or small, into seeing things his way.
Unfortunately, I’m a more prosaic sort. In a lifetime of reporting on people as interesting as Peter Guber, I’ve become stuck with an unhappy conviction that facts are facts, whether they serve our ends or not.
Inevitably,
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