'You want me to call you up later...?' Company fined after 'predatory' campaign
07.03.2024 - 14:59
/ manchestereveningnews.co.uk
A Wigan company has been fined after making 'persistent' and 'aggressive' spam calls that attempted to capitalise on the pandemic.
Pinnacle Life has been ordered to pay £80,000 by the Information Commissioner’s Office (ICO) for a year-long unlawful spam phone call campaign. The company made nearly 48,000 illegal calls between May 2021 and May 2022, attempting to sell life insurance products.
Members of the public reported sellers would frequently become insulting or aggressive on the phone and continue to harass victims when they asked not to be contacted further. One complainant said the caller became 'abusive and called me stupid' after they were asked to be removed from the marketing list.
READ MORE: Refugees set to be housed in Greater Manchester retail complex
Another was told 'No problem, I will call you all the time then' after making the same request to be removed from the marketing list.
The company targeted people registered on the Telephone Preference Service (TPS) to opt-out of marketing calls, and would present misleading information, often suggesting they were employed by the same company with which the victims had a life insurance policy.
Andy Curry, Head of Investigations at the ICO, said: “The ICO is committed to taking action against predatory marketing calls and messages. This company engaged in a campaign of unlawful calls to people who had already taken extra steps to ensure they were not contacted by marketers.
"People told us the callers were persistent and aggressive, used misleading information and even attempted to use the pandemic to convince people to give over their information.
“As with many of the actions we take on unlawful marketing, this began with one complaint from a consumer who