Peter Bart: What Will The Box Office Business Learn From ‘Barbie’?
01.09.2023 - 01:27
/ deadline.com
The film festivals can always be counted on to deliver surprise hits at this time of year, but meanwhile Hollywood must deal with another issue: Its Barbitude hangover.
Barbie’s billions will importantly impact upon how decision-makers frame future strategies on budget, content and promotion.
The megahit could also cast a pink cloud over awards season: Will message-minded Academy voters levitate Barbie to the same somber stratum as Nomadland?
Further, will Greta Gerwig, its auteur, become a victim of the Tom Cruise syndrome – a filmmaker-star whose work we are encouraged to admire but not honor?
Complicating matters, the bizarre lure of Barbie clearly encouraged ticket buyers to rally behind another assured Oscar nominee, Oppenheimer. It’s hard to find a precedent for feminist frivolity stoking an appetite for nuclear terror.
As such, battles over Barbitude might open a unique opportunity for a reborn Golden Globes. If 300 or so Globe voters, representing a broad ethnic and geographic constituency, are looking for a pop culture shocker to support, this would pose an intriguing opportunity.
Barbitude represents a timely refutation of the generation, long hegemony of Marvel superheroes. Who would have expected Iron Man to melt into Ken?
The filmmaking cognoscenti may find gems at Telluride with breakthrough potential, but the fact remains that Barbie has opened up new concepts of box office commerce.
Should release schedules be re-structured with offbeat coordinates? Would Babylon have registered better at the box office if paired with Bottoms?
The mind-blowing triumph of Barbitude will also pose another challenge to studio decision-makers: How do they find the next Greta Gerwig? More urgently, how will they create a