Now There’s AI Casting? Charisma Carpenter Waves Red Flag Over New “Commission-Free” Audition Platform That “Eliminates Intermediaries”
24.07.2023 - 17:11
/ deadline.com
EXCLUSIVE: There’s not much about the self-tape audition process that Charisma Carpenter likes. There’s hardly any feedback. There are no do-overs. And if she’s not paying a coach to read with her, she’s having to rely on friends in her midwestern town.
But she would choose that scenario — however flawed the new reality may be — than rely on artificial intelligence to help her find a job. So when she received a random email to join Largo.ai’s “100 Actors Program,” she waved the red flag on social media just as fellow SAG-AFTRA members were hitting the picket lines to fight for AI protections.
The email from a salesperson at the Switzerland-based Largo.ai promised “direct connections with producers and directors (by) allowing you to receive auditions directly from them.” It also said Largo.ai “will automatically suggest matching characters to producers/directors” and “you won’t be charged any commission for the roles you secure.”
“Welp, AI is coming for Casting Directors, Agents and Managers too,” Carpenter wrote on her Instagram account. “Seen as intermediaries.’ AI protections across the board! ✊”
A post shared by CHARISMA CARPENTER⚡️ (@charismacarpenter)
One of the actors who responded to Carpenter’s post was Yellowjacket‘s Melanie Lynskey, who wrote “having ‘intermediaries’ who believe in you and think of you for those roles that might not seem 100% right for you but they know you can do it, is how an actor builds a career. This is nuts.”
Reached by Deadline, Carpenter called the AI casting process “ridiculous” and insisted that “AI is not a belief system.” “They may take data and statistics and spit out a formula that says this person is right for this part, but there’s no foresight,” continues the actress best
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