MPA Chairman Charles Rivkin Talks About Potential Regulation Of AI At Senate Insight Forum, Says Industry Trying To Establish “Common Ground” On Technology With Guilds And Unions
13.09.2023 - 16:31
/ deadline.com
MPA Chairman Charles Rivkin told lawmakers, tech CEOs and labor groups about the industry’s position on AI at a landmark Senate forum on the technology on Wednesday.
According to remarks released by the MPA, Rivkin told the closed-door session that “my industry welcomes the opportunity to discuss legislation…legislation that seeks to address the downside risks without stifling innovation or compromising on our longstanding democratic ideals – most of all the First Amendment, which our iconic industry depends upon.”
In his remarks, Rivkin did not mention the SAG-AFTRA and WGA strikes, but referred to AI as an issue in the industry.
Rivkin told the forum that “we clearly recognize the legitimate concerns that this new technology presents. We are just beginning to understand both the upside and the downside risks of attempting to conclusively define this nascent technology. And we are working closely with our union and guild partners on this to establish common ground.”
The MPA is not involved in labor negotiations between the studios and the guilds, leaving that to the AMPTP.
But MPA officials have previously expressed concerns that if a government entity like the Copyright Office required labels on AI-generated projects, it would raise artistic freedom concerns over delving into the creative process.
At a Copyright Office listening session on AI in May, the MPA’s Ben Sheffner said, “If an applicant seeks registration of a work within the subject matter of copyright, it should not ‘look behind’ the application and inquire into how the work was created. The difficult edge cases of registrability should generally be left to the courts, which are better equipped to engage in the type of factual inquiry sometimes necessary
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