Amazon Prime Video has confirmed the dates from which it will introduce advert breaks in its shows.The move was first announced back in September as a bid to increase the amount of money it invests in making original content.Users in the US will start seeing ads on the streamer from January 29, while they will appear on UK and German users’ version of the service from February 4.Amazon said the move would “allow us to continue investing in compelling content and keep increasing that investment over a long period of time”.An ad-free version of Amazon Prime Video will be available for an extra £2.99 per month, but live content such as sports will continue to feature adverts. The company affirmed in an email to customers that it aims to “have meaningfully fewer ads than linear TV and other streaming TV providers” and will still offer “compelling value”.Amazon plans on expanding adverts to other territories, including France, Italy, Spain, Mexico and Australia, later in 2024.Some of Amazon’s rival streamers, including Disney+ and Netflix, have also brought in adverts in recent months, particularly as they have struggled to hold onto customers amid growing inflation worldwide.In other streaming news, Warner Bros.