Todd Longwell It is often said that the secret to becoming a successful entrepreneur is finding a need and filling it. When Santa Monica-based BondIt Media Capital launched in 2013, it zeroed in on the deposits productions must leave with SAG-AFTRA, DGA, IATSE and other guilds to ensure that their members get paid in a timely fashion. The company co-founders — CEO Matthew Helderman and COO Luke Taylor — knew from their experience working in the production trenches that these deposits, which sometimes take up to six months to be returned, can create a significant cash flow problem for low-budget projects during principal photography.