EXCLUSIVE: Award-winning Senegalese filmmaker Alice Diop (Saint Omer) has signed with CAA for representation.
11.08.2022 - 00:11 / usmagazine.com
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Have you ever heard of Trader Vic’s?
One of two things just happened. Either you had a vivid memory of a unique meal and a delicious cocktail in a sepia-toned setting — or you just went, “Huh?”
Trader Vic’s is an insider sort of thing. If you know, you know.
For those that do know, Trader Vic’s is one of the most iconic restaurant establishments of the last hundred years, embodying the island experience and practically inventing the genre of fusion cooking. For those that don’t know, get ready to have your mind blown.
Today, we’re going to break down the history of one of the most influential culinary brands from its humble beginnings to global domination. This is the story of Trader Vic’s.
From 1934 Into the Twenty-First Century
If you were to create a list of American restaurant brands that have existed since the 1930s, that list would be fairly short.
The restaurant and nightlife businesses are some of the most competitive industries to survive in, let alone thrive. Happily, Trader Vic’s has managed to do both.
Northern Californian Roots
The original Trader Vic’s opened in 1934 under a different name: Hinky Dinks. Sitting on a corner on San Pablo Avenue in Oakland, California, the restaurant was little more than a beachy shack, serving up rum-based cocktails and quickly becoming a local favorite.
Vic Bergeron was the man behind the bar, the owner and operator of Hinky Dinks. His passion for travel and learning from expert cooks, cocktail enthusiasts, and rum drinkers is the reason why we have the Trader Vic’s brand today.
During the ‘30s, Vic traveled extensively and brought home
EXCLUSIVE: Award-winning Senegalese filmmaker Alice Diop (Saint Omer) has signed with CAA for representation.
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