John Hopewell Chief International Correspondent In bigger picture terms, the major highlights of Ventana Sur were a masterclass by Cannes head Thierry Frémaux and an impromptu speech by San Sebastián director José Luis Rebordinos, heads of the most important film festivals in the world and Spanish-speaking world, supporting the continued existence of INCAA. There words came after Argentinian President elect Javier Milei had vowed on the campaign trail to shutter Argentina’s state-backed film-TV agency if voted into power. In industry terms, never has Ventana Sur, Latin America’s most important film-TV market, been this big, its final attendance numbers sky-rocketing to 4,300, some 30% up on 2022, beyond even the wildest expectations of organizers, Cannes Marché du Film and the INCAA.