UTA’s Curtis Brown Launches Unscripted & Entertainment Rep Unit, With Ex-YMU Agent Martha Atack At The Helm
14.03.2024 - 10:55
/ deadline.com
The Curtis Brown Group is pushing into the UK unscripted space.
The UTA-owned agency, best known for its literary department, has created Curtis Brown Group Unscripted and Entertainment (CBG U&E). Former YMU agent Marta Atack has been hired to run the unit, which launches with several signings.
CBG U&E will house clients from the entertainment, comedy, factual and digital spaces. At launch, they include Bradley Walsh, Richard E Grant, Sue Perkins, Zoe Ball, Carol Vorderman, Cat Deeley, London Hughes, Lenny Rush, Grayson Perry, Stacey Dooley, Asim Chaudhry, Layton Williams and Mae Martin.
New signings include actor and comedian Emily Atack, sister of Martha, plus Mercury-nominated musician Kojey Radical and radio broadcasters Yasmin Evans and Greg James.
Atack built a strong reputation in the unscripted space while at YMU before exiting last year. Her new company already has numerous entertainment, presenting, comedy and cultural thought leader clients in the space thanks to agents such as Jacquie Drewe, Debi Allen, Meryl Hoffman and Tiffany Agbeko, and will now super charge its efforts. It will also look to find unscripted and entertainment opportunities for Curtis Brown’s acting clients who are looking to push into new areas.
“The moment I met Martha, I knew she would be the perfect fit for CBG and our partners, UTA,” said Jonny Geller, CEO of Curtis Brown Group. “Her vision and energy will take one of the best performing parts of our business to even greater heights. We are so proud of what Jacquie Drewe, Debi Allen, Meryl Hoffman, Tiffany Agbeko and the team have achieved these past five years and look forward to providing more opportunities for the top-tier flight of UK talent who want to benefit from all the