. But alongside his more comedic roles, or his turns as the charming action hero, the 43-year-old hasn't shied away from psychologically darker characters.
23.04.2024 - 15:41 / deadline.com
The UK’s producer trade body and actors union have called on the government to rejoin the AI debate and consider legislation before it is too late.
AI is set to play a central role in the upcoming contract negotiations between Pact and Equity but John McVay, who runs the former, and Lynda Rooke, who is president of the latter, concurred on the need for government to protect the industry via legislation.
“They’ve kicked the can down the road [on AI],” McVay said of the government at today’s Creative Cities Convention. “There is case law established in America about AI copyright. On the one hand you’ve got the [UK] government saying ‘let’s wait and see’ but if you go further down the road then they will say ‘we don’t like it, it’s going to go more extreme’. And then they will chill investment.”
McVay, whose body represents hundreds of TV and film indies, said tough AI legislation could differentiate the UK from the U.S. and Europe. Without it, he raised concerns that the government will stifle creativity.
“Selling IP is at the heart of our audiovisual economy and if that is damaged then my members don’t work, and writers and directors don’t get paid,” he added. “The whole economy collapses.”
Speaking from the audience, Equity’s Rooke said government intervention is required to provide “transparency, consent and remuneration.”
“The whole point [of data laws] is having the ability to withdraw consent and that is important,” she added. “People’s work is being hoovered up by data mining. They are unaware of it and it is really important we get this sorted.”
Talks between Pact and Equity will begin soon over a new set of contracts that will be heavily influenced by the SAG-AFTRA strikes. Deadline revealed in September that
. But alongside his more comedic roles, or his turns as the charming action hero, the 43-year-old hasn't shied away from psychologically darker characters.
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