Damar Hamlin is back on the field!
11.09.2023 - 23:37 / deadline.com
In a first for the burgeoning realm of alternate live sports telecasts, an upcoming NFL game will be adapted in real time as a fully animated contest taking place in the Toy Story universe.
The October 1 game between the Jacksonville Jaguars and Atlanta Falcons is billed as Toy Story Funday Football. It will kick off on Disney+ and ESPN+ at 9:30 a.m. ET, an early start because it is part of the NFL’s annual series of international games, taking place at London’s Wembley Stadium. Already, the game will be a streaming affair, with the main broadcast appearing on ESPN+, one of the streaming exclusives provided for as part of media companies’ $110 billion rights renewal with the NFL. The Falcons-Jaguars game will also stream on NFL+.
Using the NFL’s Next Gen Stats and on-field tracking data, every player and play will be presented in “Andy’s Room,” the familiar, brightly colored setting for the Toy Story franchise. The action will be virtually simultaneous with the main game telecast, with most plays recreated after an expected delay in the neighborhood of about 30 seconds. Woody, Buzz Lightyear and many other characters will be visible throughout, and a press release notes they will be “participating from the sidelines and in other non-gameplay elements.” Along with game action, the announcers, graphics, scoreboard, referees’ penalty announcements, celebrations and other parts of the experience will all be rendered in a Toy Story-centric fashion. (For a glimpse of how it will look, check out the video above.)
At halftime, Duke Caboom — the motorcycle daredevil voiced by Keanu Reeves in Toy Story 4 — will attempt a jump.
Alternate telecasts, especially those with computer graphics enhancements designed to hook younger
Damar Hamlin is back on the field!
Brian Steinberg Senior TV Editor On Sunday, Allstate is trading in its famous Mayhem character for chaos of a different sort. The big insurance company is testing a sponsorship of a new kind of sporting event that will feature some of Pixar’s best-known animated characters tackling a real-life NFL game. When the Jacksonville Jaguars play the Atlanta Falcons at 9:30 a.m.
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Brian Steinberg Senior TV Editor After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate. Characters from the popular animated Pixar films will in October take part in the latest in a series of experiments aimed at getting young kids to watch live sports.
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