‘Theater Camp’s Show Goes On Amid ‘Barbenheimer’ Weekend – Specialty Box Office
23.07.2023 - 18:07
/ deadline.com
Searchlight Pictures’ comedy Theater Camp held its own on a big weekend of box office coin flowing in from and .
Molly Gordon and Nick Lieberman’s Sundance-winner (U.S. Dramatic Special Jury Award for Ensemble) expanded to 10 markets/51 theaters, up from six locations in New York and LA opening weekend, taking in an estimated $266,000 for a per-screen average of $5.2k. That follows a notable opening last week when the Ben Platt and Gordon-starrer sported a $50.2k PSA — Searchlight’s biggest PSA for a limited opening since Jojo Rabbit in 2019. It will move to another 35-40 markets next week, hitting 600-800 locations by August.
New markets this week included Austin, Boston, Chicago, Denver, Phoenix, San Francisco, Washington, D.C., and Toronto, with The Metreon in San Francisco, Boston Commons, Camelview Scottsdale and Alamo Sloans Lake in Denver among top locations.
Exit polls from AMC Boston Common, AMC River East 21 (Chicago), Regal Irvine Spectrum (LA), AMC Garden State 16 (NY), Harkins Camelview and AMC Metreon, earned ratings and recommend scores of 70% ‘excellent’ with 23% ‘very good’ and 93% ‘total positive’. Some 80% “definitely recommend” – and over half to see it “right away.”
It continues playing well to females (53%) and those under 35 (60%). Demos are 75% Caucasian, 14% Hispanic, 12% Asian and 3% Black/African American. 37% identify as LGBTQ+.
Searchlight said many discovered the film through social media, with filmmakers and cast giving it a nod from within their own Barbie boxes. The distributor worked with a mix of youth camps and classes in various arts, college theater groups, improv groups and public theater groups like LA’s Center Theatre Group and Theater Club and Tisch New Theatre in New