Massive Box Office Weekend Sets Records For AMC Entertainment, Imax
24.07.2023 - 14:47
/ deadline.com
AMC Entertainment set a new post-Covid record for global admissions revenue this past weekend with Barbie and Oppenheimer leading a charge that drew 7.8 million moviegoers to theaters.
Warner Bros/Mattel’s Barbie racked up $162 million opening weekend. Universal’s Oppenheimer stands at $82.4 million for a $300 million weekend at the domestic box office.
For Imax, Christopher Nolan’s Oppenheimer delivered a $35 million debut on 740 screens worldwide, representing the biggest share ever of a film’s global opening weekend box office with 20% of total receipts.
AMC has the biggest number of Imax auditoriums among major chains.
AMC said Saturday was its busiest day since July of 2019. In the U.S., Friday, Saturday and Sunday each set single day post-reopening attendance records. On Saturday, AMC recorded the fifth highest single-day U.S. admissions ticket revenues in its 103-year history – and its second-highest highest food and beverage revenue day ever after Avengers: Endgame in May, 2019.
The “Barbenheimer” phenomenon was in evidence with 87,000 members of the AMC Stubs loyalty program booking tickets through Sunday evening to see both films.
“AMC sends an enormous thank you and congratulations to Greta Gerwig, Margot Robbie, Ryan Gosling, and the entire team at Warner Bros., and to Christopher Nolan and the team at Universal Pictures. They’ve demonstrated that well-made, well-marketed films that captivate audiences can open on the same weekend and both enjoy great success,” said CEO Adam Aron.
Holdovers Mission: Impossible – Dead Reckoning Part 1 and Sound Of Freedom helped nudge the numbers into post-Covid attendance records.
AMC Entertainment has 950 theatres and 10,500 screens worldwide.
For Imax, Oppenheimer —