‘The Super Mario Bros Movie’ Levels All The Way Up To Win Deadline’s 2023 Most Valuable Blockbuster Tournament
06.05.2024 - 23:01
/ deadline.com
Universal and Illumination‘s smash The Super Mario Bros Movie finishes No. 1 to make it a wrap on Deadline’s Most Valuable Blockbuster tournament for 2023. While the industry is still coming out of Covid and the aftermath of the strikes, there’s no question about the major motion picture studios’ embrace of the theatrical downstream model; steamers such as Amazon and Apple realize the power of it too.
Last year’s wild ride saw the buckling of superhero movies, though Spider-Man: Across the Spider-Verse underscored fanboys’ hunger for something different in the genre. The year also showed that longtime box office emperor Disney can lose its clothes sometimes — in 2023 it was its overextension and hasty execution of IP Wish, Indiana Jones and the Dial of Destiny, Haunted Mansion and The Marvels. Barbie and Oppenheimer, meanwhile, showed that perhaps the biggest box office weekends are best programmed with two tentpoles in the heart of summer.
More power to the B.O.: When your brand is more than beloved, like in Five Nights at Freddy’s, a big screen is where everyone wants to see it rather than at home watching on a streamer. While the first weekend of summer 2024 was rather dull in The Fall Guy’s less than spectacular $27.7 million start, June, July and beyond will improve things as more movies come into the multiplex with such must-sees as Inside Out 2, Deadpool & Wolverine and Beetlejuice Beetlejuice.
The Super Mario Bros Movie
Universal/Illumination
For a third time in the history of Deadline’s Most Valuable Blockbuster Tournament, Illumination boss Chris Meledandri ascends the ladder to cut the nets, in this case for Super Mario Bros, the animation studio’s co-production with Nintendo. Meledandri won the inaugural
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