Sutton Stracke Is Making Her Love of Clothes Sustainable With New Circular Fashion House
10.08.2023 - 17:45
Sutton Stracke is hoping to make the planet a bit greener — one fashionable step at a time.
The 51-year-old Real Housewives of Beverly Hills star exclusively opened up to Us Weekly about her new sustainable business, Sutton Brands.
“I think we don’t realize how much fashion is injuring our planet,” Sutton told Us. “So, I thought, ‘How can I be a part of the solution and not be a part of the problem?’ We all know I love fashion, so my business partner and I created a new business called Sutton Brands. It’s a circular fashion house.”
Circular fashion aims to minimize waste by repurposing and recycling garments in hopes of reducing the environmental impact of the fashion industry. Under her new venture, Sutton — who already owns a popular clothing boutique in West Hollywood — is her own “green line,” which is currently available at her store, as well as a label made in collaboration with RHOA alum Cynthia Bailey.
“I’m so excited about this,” Sutton told Us, adding that her friendship with Cynthia was “love at first sight.”
She added: “When I started the company, I was thinking who would be a good person to bring on, and I thought of Cynthia because she’s got such a great personality and she’s so caring.”
Sutton also has “other [projects] waiting [to launch],” she told Us. “We’re going to use celebrities to help educate everyone on how important sustainability is. We really need people to understand that we don’t need all of these clothes going into our landfills on the earth.”
Sutton is doing her part with Sutton Brands as her lines will “take excess inventory, items that have been returned and remanufacture what’s left over, so that it doesn’t go into our love landfills.” She asserted that the goal is