The Kansas City Chiefs are now back-to-back Super Bowl Champions. Along with collecting another ring, they’ve also once again set the record for the most-watched Super Bowl of all time.
24.01.2024 - 18:09 / variety.com
Brian Steinberg Senior TV Editor The Super Bowl ad roster is usually filled with commercials for beer, candy and snacks. There will also be at least one focused on something more serious. The Foundation to Combat Antisemitism, an advocacy group backed by New England Patriots owner Robert Kraft, will run a 30-second spot during CBS’ February 11 broadcast of Super Bowl LVIII, ensuring that a serious note will sound amid many silly ones.
Kraft’s group launched its efforts in 2023, committing at least $200 million to fight hatred against Jews in the U.S. The group says 3,291 antisemitic incidents were reported in the U.S. in the last three months alone, marking an increase of almost 400%.
The commercial will call upon viewers of all backgrounds to stand up against prejudice and hate against Jews. “With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgent
action now,” said Kraft, in a statement. “For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can stand up to Jewish hate and inspire more people to join the fight against all hate.” Others have tried to use commercials to create somber moments at the Super Bowl.
The Kansas City Chiefs are now back-to-back Super Bowl Champions. Along with collecting another ring, they’ve also once again set the record for the most-watched Super Bowl of all time.
William Earl Robert F. Kennedy Jr., who is running as an independent for the White House, leaned heavily on his late uncle’s political legacy with a Super Bowl spot that recreated a vintage TV ad from John F. Kennedy’s 1960 presidential campaign.
Brian Steinberg Senior TV Editor Advertisers who normally use the Super Bowl to create commercials that make your jaw drop instead were content if they could get just a little smile. For the second consecutive year, Madison Avenue relied on a massive parade of celebrities to capture consumer attention, foregoing in many cases the social messages and dynamic creative concepts that have generated chatter in the past. Where the Super Bowl was once the setting for Apple’s still-talked-about “1984” commercial or Procter & Gamble’s clever insertion of Tide into a bevy of ads, it’s now become a place for formulaic cameos of famous faces.
Carl Weathers was featured in a Super Bowl spot for FanDuel, and after his death, the company edited the commercial to honor the late actor.
A Super PAC aligned with Robert Kennedy Jr.‘s independent presidential bid ran a Super Bowl spot that mimicked the ads for his uncle John F. Kennedy Jr.’s presidential campaign.
Willie Nelson is lighting up in the new BIC Lighters 2024 Super Bowl Commercial!
Joe Biden passed on a Super Bowl interview with host network CBS, but earlier today the White House released a social media spot in which the president lamented some of the actions of big brand advertisers.
Chris Willman Senior Music Writer and Chief Music Critic There was no need to worry that Reba McEntire might mess up or bring any unnecessary flourishes to “The Star-Spangled Banner” when she performed the National Anthem prior to the Super Bowl on Sunday evening. Unlike anyone else who’d done it prior to the Bowl or any other major NFL game in recent memory, she brought a full half-century’s experience of singing the anthem to the occasion.
William Earl administrator Post Malone unleashed his own brand of patriotism at Sunday’s Super Bowl with a stirring rendition of “America the Beautiful.” Wearing a brown blazer, white shirt, a bolo tie and jeans, the rapper and singer fingerpicked an acoustic guitar for a sincere rendition of the standard. His voice had lots of reverb and there was instrumentation backing his vocals, including plenty of pedal steel. Malone showed a singing strength many casual fans may not have witnessed before.
“Lisa Frankenstein” didn’t come to life at the North American box office in its first weekend in theaters.The horror comedy written by Diablo Cody and starring Kathryn Newton and Cole Sprouse earned $3.8 million, according to studio estimates Sunday.It debuted in second place on a very slow Super Bowl weekend, behind the spy thriller “Argylle.”Matthew Vaugn’s “Argylle” got first place with only $6.5 million, which brings its running domestic total to $28.8 million in two weekends. The $200 million production is Apple’s first major theatrical flop.Universal Pictures oversaw the North American release for the streamer, where it is playing in 3,605 locations.
Rebecca Rubin Film and Media Reporter Matthew Vaughn’s spy thriller “Argylle” emerged victorious over newcomer “Lisa Frankenstein” in a moribund box office with both films struggling to show signs of life. “Argylle” claimed the No. 1 spot again with $6.5 million from 3,605 North American venues, marking a steep 62% decline from its disappointing debut.
So many celebrities are getting a jump start on Super Bowl weekend at Michael Rubin’s 2024 Fanatics Super Bowl Party at the Marquee Nightclub at The Cosmopolitan of Las Vegas.
sans Meghan Markle), mini “Scrubs” and “Friends” reunions, and several athletes who aren’t playing in the game, such as Tom Brady. Carl Weathers, who died on Feb. 2, will also feature in a commercial posthumously.
Sweatshirts on Etsy read “Go Taylor’s Boyfriend,” “Swiftie Bowl,” “In My Chiefs Era” and “Karma is the Guy on the Chiefs” — a reference to the pop queen’s ‘hit song “Karma.”‘hit song “Karma.”Initially, Atlanta-based Etsy vendor Hayley Williams was skeptical that her Swift-inspired Super Bowl apparel would sell, but she “was very wrong, she admitted in an interview with The Guardian on Saturday. In just two weeks, she’s sold 18 sweatshirts reading “Go Taylor’s Boyfriend” for $35 a pop.
Brian Steinberg Senior TV Editor Sarah Silverman is taking a new swing at David Letterman’s fondly recalled “Stupid Pet Tricks,” and it would be easy to say something about the comic “going to the dogs” or “hoping the new show has legs.” But Silverman has a lot more in store than skateboarding canines and bubble-popping reptiles. That’s right, this isn’t your dad’s “Stupid Pet Tricks.” “The stupid pet tricks happen in front of the camera,” says Silverman during a recent interview, but “we wanted to make it kind of a ‘Muppet Show’ where you see behind the scenes.” Every episode has a storyline that might involve a writers’ room with just one human, or Jack McBrayer as a rival host with his own animal program.
Super Bowl weekend, despite its damper on Sunday business, was frame that could still yield results, even for films aimed at dudes, i.e. 2015 when the 6th weekend of American Sniper drummed up $30.7M, or 2020 when the third weekend of Bad Boys for Life did $17.6M.
Brian Steinberg Senior TV Editor The Kansas City Chiefs aren’t the only returnees to the Super Bowl. Bradley Cooper and his mother, who last year raised eyebrows with a no-frills commercial for T-Mobile, are making a new play. In their 2024 effort, the actor and his mother are among a bevy of famous faces auditioning for “magenta status,” a phone plan that includes membership perks and discounts.
Brian Steinberg Senior TV Editor On Sunday night, Mike Benson gets a little over seven minutes to cap off weeks of work. The CBS marketing chief will use promo time allotted to Paramount Global during the Super Bowl to turbocharge a broad array of campaigns he has set in motion in the past few months aimed at getting viewers excited about one of the most unorthodox TV seasons in history.
Brian Steinberg Senior TV Editor Depending on whom you ask, Don Lemon is planting his feet firmly in media’s next frontier. Or its last one. The former CNN star anchor is the latest in a parade of onetime TV-news personnel to dip their toes into the entrepreneurial waters of digital and social media.
The two teams playing in the upcoming Super Bowl LVIII (58) have now been revealed!