Robert Kennedy Jr. Group Airs Super Bowl Ad Mimicking JFK’s 1960 Spot
12.02.2024 - 01:49
A Super PAC aligned with Robert Kennedy Jr.‘s independent presidential bid ran a Super Bowl spot that mimicked the ads for his uncle John F. Kennedy Jr.’s presidential campaign.
According to Medium Buying, the ad ran nationally. Super Bowl 30-second spots reportedly were going for $7 million.
The spot from from the American Values PAC, which is supporting Kennedy’s campaign. The PAC had almost $15 million cash on hand as of the end of December, and major donors include Timothy Mellon and Gavin de Becker.
Pro-RFK Jr. group American Values 2024 ran this spot nationally during the #SuperBowl (!) — pic.twitter.com/U8ALYmqX35
The ad is identical in tone and jingle to that of JFK’s spot in 1960.
While Nikki Haley and other House and senate campaigns this year have been running spots in local markets on CBS stations before, during and after the Super Bowl, a national buy is a different story, primarily because of the cost and the notion that it’s better to target battleground markets. Still, the campaigns of Donald Trump and Michael Bloomberg ran a spot during the Super Bowl in 2020. And RFK Jr.’s campaign is an independent bid building awareness among voters.
Kennedy originally ran in the Democratic primary, but switched to independent amid concern among many in the party that he was only helping Donald Trump’s prospects. Members of Kennedy’s family also oppose his candidacy.
The Democratic National Committee also filed a complaint against the PAC, claiming it was violating laws prohibiting coordination between such independent committees and campaigns. The DNC also noted that the PAC’s largest donor, Mellon, who has given $15 million, also is the largest donor to Trump-aligned groups this cycle.
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