The Philadelphia Eagles sought redemption on Monday night with a Super Bowl rematch against the Kansas City Chiefs — and they got it.
02.11.2023 - 13:53 / variety.com
Brian Steinberg Senior TV Editor CBS has scored a Super Bowl touchdown in November. The Paramount Global-backed network is “virtually sold out” of all its Super Bowl advertising inventory, according to a company spokesperson, completing a process that often isn’t completed until the final hours before the game kicks off in February.
The company declined to make ad-sales executives available for additional comment. CBS has sought between $6.5 million to $7 million for a 30-second ad, according to people familiar with negotiations.
Fox secured around $600 million in advertising tied to its broadcast of Super Bowl LVII earlier this year — an event that boasted record viewership. In recent years, the network showing the game has been unable to sign away its last commercial berth until just days before the Big Game.
Super Bowl commercials remain a big focus on Madison Avenue, but the uptick in pricing and a wider availability of NFL ad inventory, thanks in part to the debut of “Thursday Night Football,” have given marketers more options, many of them significantly cheaper, when it comes to aligning with the NFL. CBS’ sales success comes amid a sluggish TV-advertising market overall.
Analysts have noted that “scatter,” or ad time purchased much closer to the time commercials air, has been tepid — a hangover for the media sector, which has seen the flow of ad dollars for its properties narrow amid Hollywood labor strikes and concerns about the economy. During the TV industry’s recent “upfront,” a market in which TV networks try to sell the bulk of their commercial inventory, media companies in many cases were forced to give “rollbacks,” or take down their rates, as advertisers moved some of their budgets to new streaming and
.The Philadelphia Eagles sought redemption on Monday night with a Super Bowl rematch against the Kansas City Chiefs — and they got it.
CSI: Vegas is coming back!
Brian Steinberg Senior TV Editor Some innovators try to devise a gadget that changes the world. Others hope to solve a global social ill. Sarah Sherman is eager to bring fake vomit on “Saturday Night Live” into the modern age.
Katcy Stephan The Game Awards, which celebrate the best and brightest releases of the year in gaming, are back again. Alan Wake 2 and Baldur’s Gate 3 lead the pack of nominees, snagging eight nods each. They’ll compete with Marvel’s Spider-Man 2, Resident Evil 4, Super Mario Bros.
Matt Bomer and Jonathan Bailey are stepping out to promote their new Showtime series.
New Edition in Las Vegas sold out.“We sold that boy out in record time, that’s crazy,” the band shared on Instagram.And while it may seem like there aren’t any tickets to catch the famed R&B group’s six-concert residency at the intimate Encore Theater at Wynn Las Vegas from Feb. 28 through March 9, 2024, we’re here to dispel that notion.As of now, tickets to hear Ronnie, Bobby, Ricky, Mike, Ralph and Johnny croon the classics like “Candy Girl,” “Can You Stand The Rain,” “If It Isn’t Love,” “Cool It Now” and “Mr.
Former NFL player Matt Ulrich has sadly passed away.
The Hollywood Reporter, Parton shared that she had been approached with offers to perform at the Super Bowl halftime show on several occasions, admitting that there were times she simply couldn’t commit due to prior engagements. Other times, she doubted her ability to undertake such a massive production.Parton acknowledged the grandeur of Super Bowl halftime shows.“When you think about those shows, those are big, big productions,” she told the magazine.
Merrily We Roll Along, the Sondheim musical revival starring Daniel Radcliffe, Jonathan Groff and Lindsay Mendez, was Broadway‘s sole sell-out last week, filling every last seat at the Hudson Theatre with an eye-popping average ticket price of $234.40.
Brian Steinberg Senior TV Editor The Super Bowl isn’t the only big football property that will be crammed full of advertising. Amazon’s Prime Video has sold out all the commercial inventory attached to its new “Black Friday” game, the first event the NFL has earmarked for the day after Thanksgiving and the start of the holiday-shopping season, according to Danielle Carney, head of NFL ad-sales for the company. Amazon has also sold out of ad inventory in the “Thursday Night Football” games slated for November 16 and November 30, she says, in part because the company has tried to sell broader ad packages that connect an ad message across a broader swath of content.
When it comes to designer belts, few are quite as iconic or easy to spot as Gucci’s. From its signature double G logo buckles to its iconic horsebit designs, there’s nothing quite as easily identifiable as a Gucci belt, however not only are they often quick to sell out, but they also come with a lofty price that most of us can’t quite justify.
Brian Steinberg Senior TV Editor CBS’ news-and-stations division will launch a new unit to examine misinformation and so-called “deepfakes,” or false videos that can often be generated via artificial intelligence. The new unit, called “CBS News Confirmed,” will be led by Claudia Milne, senior vice president for CBS News and Stations and head of standards and practices, along with Ross Dagan, executive vice president and head of news operations and Ttransformation for CBS News and Stations.
Brian Steinberg Senior TV Editor Before being linked to CBS‘ new late-night series “After Midnight,” Taylor Tomlinson had little connection to the world of broadcast TV and the ebbs and flow of nocturnal programming. She is best known as an up-and-coming comic who has found success with stand-up specials on Netflix and video clips on TikTok. So how did a comedian known for her digital presence land a spot in the linear media world? Executives at CBS have been hunting for months for someone to take over the network’s 12:30 a.m.
Dolly Parton is explaining why she has never performed during the Super Bowl halftime show.
Dolly Parton has revealed that she has turned down offers to play the Super Bowl Halftime Show “many times”.In an interview with The Hollywood Reporter, the singer claims that despite it being one of the highest-profile live music opportunities of the year, she did not feel able to accept.“Oh, sure. I’ve been offered that many times,” Parton said. “I couldn’t do it because of other things, or I just didn’t think I was big enough to do it – to do that big of a production.
Advertising inventory on Super Bowl LVIII next February, which will air across CBS and other Paramount Global platforms, is “virtually sold out” and pacing ahead of schedule, a Paramount spokeswoman confirmed to Deadline.
Usher has said that he began his preparation for the upcoming Super Bowl Halftime Show “30 years ago”.The hip-hop icon, who is currently underway with various residencies, is set to take to the stage at the Super Bowl LVIII at the Allegiant Stadium in Las Vegas on February 11, 2024.However, in a new interview, he revealed that he doesn’t think his recent run of Las Vegas shows helped him secure the coveted slot, as he has been working towards an opportunity like that for his entire career.“When I got the call, I was like, ‘Man, I’ve been working really hard my entire career,’” he revealed to Extra. “The preparation didn’t start within the last two years of performing in Las Vegas.
Usher opened up about landing one of the biggest musical performances of all time – the Super Bowl Halftime Show!
“A Mountain of Entertainment” is coming to the Nevada desert next year. Paramount Global said today that it will showcase its TV series and films with a four-day brand-promotion event tied to Super Bowl LVIII in Las Vegas.
Young Sheldon will be back.