EXCLUSIVE: In a matter of hours, the latest feature from MTV Documentary Films will premiere on Paramount+: A Song Film By Kishi Bashi: OMOIYARI.
02.11.2023 - 16:41 / deadline.com
Advertising inventory on Super Bowl LVIII next February, which will air across CBS and other Paramount Global platforms, is “virtually sold out” and pacing ahead of schedule, a Paramount spokeswoman confirmed to Deadline.
During the past few Covid-affected years, the long-bulletproof spectacle of the Super Bowl collided with the larger reality of the global pandemic and then a softening ad climate. Even so, the last time Paramount/CBS aired the game, in 2021, it raked in an estimated then-record haul of $545 million in ad revenue.
Fox last year approached $600 million in Super Bowl ad revenue, and set a new high mark north of $7 million for a single 30-second spot.
The appeal of the Super Bowl is innate, but media companies have also found new ways of promoting it in an era of shifting viewer habits. Paramount for the first time plans to “slime” the Super Bowl, airing a simulcast on Nickelodeon with the requisite green graphic enhancement. It will also stream it on Paramount+. Out-of-home viewership is also now captured by Nielsen and other measurement firms and used by programmers to enhance their pitches to ad buyers.
Creative campaigns may see tweaks based on where the messages are positioned, though it’s still a bit early to have a sense of which brands or Hollywood movies plan to try to make a splash. The game will be held in Las Vegas for the first time, which is likely to provide a bit more of a pulse to the surrounding spectacle, in contrast with last year’s game in Glendale, AZ.
Last year’s game drew an average audience of 115.1 million, making it the most-watched show in American TV history.
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EXCLUSIVE: In a matter of hours, the latest feature from MTV Documentary Films will premiere on Paramount+: A Song Film By Kishi Bashi: OMOIYARI.
It sounds like a White Collar reboot is in the works!
Steven J. Horowitz Senior Music Writer There are always those tiny moments during Mariah Carey shows when she breaks from the script and ventures into the absurd. It happened during her “Merry Christmas One and All!” show about 40 minutes in at the Hollywood Bowl, the first of two sold-out nights in Los Angeles on her North American tour.
A long in the works revival of White Collar may be coming to fruition.
EXCLUSIVE: MTV Documentary Films’ impressive slate of short films will debut on the Paramount+ streaming platform on Tuesday, a lineup that includes The ABCs of Book Banning, the directorial debut of documentary legend Sheila Nevins.
Leo Barraclough International Features Editor Beta Cinema has sold the North American rights for “Adios Buenos Aires” to Outsider Pictures, which plans to release the charming comedy drama in spring 2024 throughout the U.S. and Canada.
My Chemical Romance, Fall Out Boy and Jimmy Eat World are among a host of acts that look set to play a series of classic albums at When We Were Young 2024.A tweet from Live Nation shared the announcement earlier this afternoon (November 13) on X before it was swiftly deleted.But many fans have reposted the line-up and which albums each band will play at the emo bash in Las Vegas on October 24, 2024.Among the classic albums announced to be performed live are MCR’s classic 2006 album ‘The Black Parade’, Jimmy Eat World’s ‘Bleed American’, The Distillers’ ‘Coral Fang’, A Day To Remember’s ‘Homesick’ and Dashboard Confessional’s ‘Dusk And Summer’. Fall Out Boy will also play a classic album live but it has been confirmed which one as yet.
James Gunn is finally talking about the developments at DC Studios after SAG-AFTRA struck a deal with the studios following a prolonged strike.
New Edition in Las Vegas sold out.“We sold that boy out in record time, that’s crazy,” the band shared on Instagram.And while it may seem like there aren’t any tickets to catch the famed R&B group’s six-concert residency at the intimate Encore Theater at Wynn Las Vegas from Feb. 28 through March 9, 2024, we’re here to dispel that notion.As of now, tickets to hear Ronnie, Bobby, Ricky, Mike, Ralph and Johnny croon the classics like “Candy Girl,” “Can You Stand The Rain,” “If It Isn’t Love,” “Cool It Now” and “Mr.
Taylor Swift has debuted a new outfit for the South American leg of the Eras Tour!
Merrily We Roll Along, the Sondheim musical revival starring Daniel Radcliffe, Jonathan Groff and Lindsay Mendez, was Broadway‘s sole sell-out last week, filling every last seat at the Hudson Theatre with an eye-popping average ticket price of $234.40.
Jeff Zucker, former head of CNN who now runs media investment fund RedBird IMI, believes the media is overplaying polls showing former President Donald Trump leading Joe Biden.
EXCLUSIVE: The Longest Yard is getting another set of downs.
Glastonbury Festival organiser Emily Eavis has responded to the most recent news about the festival’s headliners saying they’re “untrue”.Yesterday (November 4), reports emerged that suggested Madonna was to headline next year’s festival at Worthy Farm alongside Dua Lipa and Coldplay.However, in a statement posted to social media today (November 5), Eavis quelled the rumours, saying they were still working on the final line-up.Eavis wrote: “As always, there is much speculation and excitement about who is playing at Glastonbury. We are working on the line-up day and night at the moment, but it’s still changing every day.“The story about our confirmed headliners is untrue.
The Marvels director Nia DaCosta has revealed how the K-drama Itaewon Class led her to cast Park Seo-joon in the upcoming film.DaCosta recently spoke to South Korea film magazine Cine21 ahead of the release of The Marvels in the East Asian country on November 8. During the interview, she revealed how she ended up casting Park Seo-joon in the film.The 33-year-old director, known for her work on 2018’s Little Woods and 2021’s Candyman sequel, said that it started during the COVID-19 pandemic when she rediscovered her love for K-drama.“I love K-dramas.
Usher has said that he began his preparation for the upcoming Super Bowl Halftime Show “30 years ago”.The hip-hop icon, who is currently underway with various residencies, is set to take to the stage at the Super Bowl LVIII at the Allegiant Stadium in Las Vegas on February 11, 2024.However, in a new interview, he revealed that he doesn’t think his recent run of Las Vegas shows helped him secure the coveted slot, as he has been working towards an opportunity like that for his entire career.“When I got the call, I was like, ‘Man, I’ve been working really hard my entire career,’” he revealed to Extra. “The preparation didn’t start within the last two years of performing in Las Vegas.
“A Mountain of Entertainment” is coming to the Nevada desert next year. Paramount Global said today that it will showcase its TV series and films with a four-day brand-promotion event tied to Super Bowl LVIII in Las Vegas.
Brad Garrett is not happy that his name was being used to promote a comedy show starring The Real Housewives of New Jersey personality Joe Gorga.
Fatboy Slim, says a beloved Brighton venue faces a “slow death” if planning permission for a new development is allowed to go ahead.More than 1200 people have objected to a planning application for a commercial building next to the Prince Albert pub, located on Trafalgar Street in the city and more than 14,000 have since signed a petition objecting to the plans.The plans would see an existing car rental premises demolished to make way for a four-storey building (via the BBC). The plans will go before Brighton and Hove City Council on Wednesday (November 1).Cook played a surprise gig at the venue on Monday (October 30).
Ethan Shanfeld President Joe Biden signed an executive order on Monday establishing new standards and security measures regarding artificial intelligence. Deputy White House chief of staff Bruce Reed told the Associated Press that AI is an issue of great importance to the president, who was “impressed and alarmed” after seeing “fake AI images of himself” and learning about the “terrifying technology of voice cloning.” According to Reed, Biden’s concern about AI also grew after watching “Mission: Impossible – Dead Reckoning Part One” at Camp David.