Showtime is hanging up its gloves.
11.12.2023 - 16:49 / variety.com
Todd Spangler NY Digital Editor The show is over for Showtime as a standalone brand. As of Jan. 8, 2024, Paramount Global will rebrand the linear Showtime cable network as Paramount+ With Showtime — the same name as the company’s top-tier streaming package.
With the name change, the premium cable network will add select Paramount+ original series. Confusingly, however, some subscribers of the linear Showtime channel will not have access to the Paramount+ With Showtime streaming plan. Instead, Paramount+ With Showtime cable subscribers will be able to access programming online via the authenticated streaming apps of pay-TV partners.
Paramount Global does have agreements with some large pay-TV providers that allow Showtime cable subscribers to also access the Paramount+ With Showtime streaming service. According to Paramount, “The move aligns the brand with the Paramount+ With Showtime plan, a cornerstone integration for the streaming service, making this the first of its kind multiplatform brand that integrates streaming and linear content.” The company introduced Paramount+ With Showtime as the name of its ad-free streaming package this summer and said it would phase out the standalone Showtime streaming app around the end of 2023 and rebrand the cable network. As part of the rebrand, Showtime subscribers as of Jan.
Showtime is hanging up its gloves.
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How does a mistake like this happen?!?
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