Rome’s MIA Market Kicks Off as Director Sends Wishes to Israeli Execs Not Able to Attend: ‘Our Thoughts Go Out to Them’
09.10.2023 - 14:45
/ variety.com
Nick Vivarelli International Correspondent Rome’s MIA Market, dedicated to international TV series, animation, feature films, documentaries and more, kicked off Monday in the Eternal City’s 17th century Palazzo Barberini. There were some 2,300 registered industry execs on day one – roughly 300 of which are buyers – more than 120 selected projects on display, and plenty of panels.
At a press conference, MIA director Gaia Tridente noted that, sadly, a group of industry execs who were expected to arrive from Israel, including “Waltz With Bashir” director Ari Folman, are being forced to stay in the country by the war that has broken out with Palestinian militant group Hamas. “Our thoughts go out to them and we hope to be able to welcome them in Rome in a context of peace and security for all,” Tridente said.
The pre-Mipcom event, taking place Oct. 9 to 13, has expanded its scope this year, adding a full-fledged section dedicated to animation and a new tech pavilion for extended reality and virtual reality content, as Tridente underlined in a Variety interview last week.
In recent years, MIA has also bolstered its non-scripted section, as Banijay’s chief content officer of development James Townley told Variety in Rome. “As well as having a strong scripted focus, MIA is looking to expanding to unscripted,” Townley said.
“For me, this is a really important market. I’d heard a lot about it and I wanted to see it for myself.” Townley, who is holding a MIA panel titled “Inside Banijay: A Non-Scripted Creative Success,” also noted that “with the base that we have with Banijay in Italy and all the creativity that is coming out of this country, I’m thrilled that we managed to find time to make this happen.” Now at its ninth
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