One Direction star Niall Horan was seen with not one but two Celtic tops, including the controversial new home kit, while he was in Glasgow to play his set at TRNSMT.
06.07.2023 - 20:15 / dailyrecord.co.uk
A neuromarketing expert has shared the reason why the majority of the fast-food industry is dominated by the colour red in their logos.
A research team at Solopress has analysed hundreds of the biggest brand logos across the world, in order to figure out the most popular colours, reports Nottingham Live.
The team also revealed the psychology behind the colour use, with red coming out on top for fast-food.
Colour psychology explores how different colours affect the mind of people, from their moods to how they process that information.
The team at Solopress spoke to expert, Katie Hart, who describes how this psychology affects our decisions in purchasing things - including food.
She said: "Developments within neuroscience have discovered that colour affects us subconsciously, meaning we’re not truly aware of the power it has over us.
"Different wavelengths of light convey powerful messages within our brain, which we have no control over. This is where the true power of colour comes in."
According to more research, red is a colour that energises us and drives us into action.
Hart explains: "Longer wavelength colours, like red, are known to have a stimulating effect on recipients.
"They arouse us and drive us into action. At some levels, red colours increase our appetite, heart rate and even blood pressure, making us act faster, be more impulsive and potentially eat more."
Across other business sectors, different colours are more prevalent.
Over 31 per cent of finance logos feature the colour blue, as this colour reportedly calms people down, lowers the heart rate and reduces impulsive tendencies.
Meanwhile, 44 per cent of the best-performing fashion brands have black in their logo.
Black is a colour to keep things simple, but also
One Direction star Niall Horan was seen with not one but two Celtic tops, including the controversial new home kit, while he was in Glasgow to play his set at TRNSMT.
easyJet has launched some new flights from two Scottish airports this festive season, including a new route from Edinburgh to Lapland. The budget airline has also put some brand new holiday packages on sale for six of the eight routes, reports Wales Online.
Georeg Ezra revealed he was inspired by The View as he sat backstage at TRNSMT festival with frontman Kyle Falconer.
Nick Vivarelli International Correspondent Unlike in the U.K., Spain and Sweden — where kings and queens are still formally heads of state — Italy’s royal family, the House of Savoy, no longer rules. The last heir to the Italian throne, Vittorio Emanuele of Savoy and his family were forced into exile in 1946, when the prince was 9. That year, the Italian people voted in a referendum about whether the monarchy should continue. They chose to create a republic and punished the royals for failing to save their country from Mussolini’s fascist regime. The Savoys were allowed to return in 2003 after 57 years of exile. In 1978, Vittorio Emanuele – the king who never was – got into trouble while he and his wife and kids were living on the island of Cavallo, on the south coast of Corsica, France. As reconstructed from eyewitness interviews in a new Netflix documentary, on a hot August night he became enraged when some loud “shitty Italians” “borrowed” the dinghy off his yacht and tied it to another nearby boat. Fuming, he took a rifle, went to one of their boats and, after shots from his rifle rang out – that were just meant to scare – someone got hurt. Dirk Hamer, a 19-year-old sleeping on another boat nearby, died of gunshot injuries in early December. Though it was never legally proven that Vittorio Emanuele killed Hamer, this incident had a big impact on the prince’s life.
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