Pinterest Debuts Its First Streaming Show With Tastemade, Featuring Lance Bass, Trixie Mattel, Joy Cho and More
20.02.2024 - 14:15
/ variety.com
Todd Spangler NY Digital Editor Pinterest is readying the launch of its first-ever streaming show, cooking and lifestyle series “Deliciously Entertaining” — aimed at whetting the appetite of users to engage with the image-sharing social platform. “Deliciously Entertaining” is one of Pinterest’s biggest original productions to date, developed and produced in partnership with media company Tastemade.
The 10-episode series premieres Friday (Feb. 23), with new episodes to follow every other week, available for free on Tastemade’s streaming channel and apps.
The show is hosted by cookbook author and internet personality Danni Rose. In each episode, Rose invites over a guest who brings over a unique ingredient — a “deeply personal food item” — to incorporate into the recipes.
Drawing on inspiration found on Pinterest, together they put together a DIY menu and each episode ends with a gathering of friends that reflects the theme (watch the trailer below). Guests on the show include Lance Bass (of NSYNC fame); singer, actor and drag queen Trixie Mattel (pictured above, left); Pinterest influencer Joy Cho, who has the most-followed account on the platform with over 15 million fans; actor and content creator Asia Jackson; floral design maven Maurice Harris; and chef and media personality Kalisa Marie.
Within each 22-minute episode, viewers can scan an on-screen QR code, which links to a Pinterest board with shoppable Pins — letting them purchase products to recreate all of the series’ recipes and DIY tutorials — as well as “inspirational” Pins connected to the episode theme. (Pinterest doesn’t take a cut of those sales transactions; the company’s goal is driving overall engagement with its platform.) The companies believe
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