Billie Eilish is among the guests to join David Letterman for the third season of his Netflix talk show, “My Next Guest Needs No Introduction”.
02.05.2022 - 20:51 / deadline.com
In a fast-moving, 40-minute pitch to media buyers on Day 1 of the NewFronts, NBCUniversal’s Peacock touted its advertising DNA at a moment when some streaming rivals are just now cozying up to Madison Avenue.
“Peacock is the only place your brands can live alongside all of that content,” said Laura Molen, president of NBCU advertising sales and partnerships, alluding to original series and movies, library fare, news, sports and events, What’s more, “you can do it all easily, in one complete package, rather than broken out in digital and linear silos. … From the beginning, we wanted to build the best of both worlds for audiences and advertisers.”
It was the first NewFronts presentation by Peacock, which launched nationally in July 2020. Covid forced the 2021 NewFronts and upfronts into virtual mode, but this year they have returned to in-person mode.
While Peacock’s orientation toward ads was dismissed by many rivals and media observers as ad-free, subscription outlets Disney+, HBO Max and Apple TV+ took aim at Netflix, the ground has shifted significantly. Netflix last month reported its first subscriber loss in more than a decade and also declared its plan to offer a cheaper, ad-supported tier. Disney+ is also going to launch a new plan with advertising, matching HBO Max’s move last summer. The thinking on Wall Street of late is that gaining subscribers is nice, but profits are even better.
Nearly two years in, Peacock is far from the top of the streaming heap but it is starting to gain some traction. It is still losing money due to investments in content, but its 28 million monthly active users are ahead of pace compared with initial company guidance for 30 million to 35 million by 2025. Its premium subscription tier,
Billie Eilish is among the guests to join David Letterman for the third season of his Netflix talk show, “My Next Guest Needs No Introduction”.
EXCLUSIVE: Netflix is going live for the first time.
“You never forget your first,” is the tagline in the trailer for Netflix’s upcoming vampire drama, “First Kill.” While it would seem that the vampire genre has been having grown tiresome in the last decade or so, one look at this trailer promises to combine classic thrills with prescient nuance. “First Kill” will revolve around the teenage Juliet, whose powerful vampire family decides that it is time for her “first kill.” When Juliette (Sarah Catharine Hook) sets her sights on classmate Calliope (Imani Lewis), she is shocked to learn that she comes from a famous lineage of vampire hunters.
Hasn’t Marilyn Monroe‘s legacy had enough controversy this year??
Wilson Chapman editorJust a year after the premiere of its last live-action adaptation, the “Resident Evil” franchise has risen from the grave in the first trailer for the upcoming Netflix horror series.Based on the long-running Capcom survival horror franchise, “Resident Evil” stars Lance Reddick as Albert Wesker, one of the main antagonists of the original video game series. Tamara Smart and Ella Balinska portray the younger and older versions of Wesker’s daughter Jade, while Siena Agudong, Adeline Rudolph, Paola Nuñez, Ahad Raza Mir, Connor Gossatti and Turlough Convery round out the cast in undisclosed roles.The plot for the new series has been kept under wraps, but the teaser trailer, set to the famous 1971 pop song “I’d Like to Teach the World to Sing (In Perfect Harmony),” reveals that the show will be split in between two timelines.
The first teaser trailer for the Resident Evil series has just been released!
sold the theater chain to Cohen Media Group for an undisclosed price, beating out high-profile competitors like Netflix and Amazon Studios. Landmark currently operates more than 30 locations with 195 screens.
The third season of Netflix’s Never Have I Ever will premiere on August 12, and the streamer released first look photos on Sunday teasing what’s ahead.
Maitreyi Ramakrishnan, will drop its 10-episode third season on Friday, Aug. 12, the streaming service announced Sunday as part Netflix Is a Joke.
EXCLUSIVE: Anderson .Paak, the eight-time Grammy Award winner born Brandon Paak Anderson, will make his feature directorial debut with the dramatic comedy K-POPS! for Stampede Ventures—starring in the film alongside his son, Soul Rasheed.
Fans are getting psyched for the third season of “The Umbrella Academy”, returning to Netflix with the show’s first new episodes in nearly two years.
Netflix is giving fans a first look at the new season of Umbrella Academy!
Ditching their corsets. The Bridgerton cast traded their period costumes from the Netflix drama for some designer duds at the Met Gala 2022 in New York City on Monday, May 2.
Brian Steinberg Senior TV EditorAfter launching Peacock with a pledge to minimize commercial interruption, NBCUniversal seems to have hit upon a new idea that will let ads and content exist on screen at the same time.The company on Monday unveiled a new ad format for its streaming-video hub Peacock that will surround a show with a “frame” sponsored by an advertiser. The graphic overlay may even contain interactive elements that let Peacock subscribers shop for the product or service being advertised.“The majority of Peacock customers are opting for our ad-supported experience, and we remain focused on collaborating with our brand partners to develop innovative, personalized ad experiences that continue to enhance the customer experience,” said John Jelley, Peacock’s senior vice president of product and user experience, in a statement.
As the NewFronts start their first in-person edition in New York since 2019, streaming stats are in for 2021, and the market is officially booming.
Pete Davidson isn’t avoiding his hot-button issues. In his first stand-up comedy set in three years, the Saturday Night Live star made a few Kanye West observations during his stint Thursday at the Netflix Is A Joke: The Festival at the Hollywood Bowl.
EXCLUSIVE: Peacock is developing The Wolves of 125th Street, a half-hour comedy from writer-producer Grace Edwards (Unbreakable Kimmy Schmidt, Insecure), Tina Fey’s Little Stranger and Universal Television.
After witnessing the carnage on Wall Street after Netflix reported stalling subscriber levels, raising stark questions about the business of streaming, Comcast kept talk of NBCUniversal’s Peacock somewhat limited during its first-quarter earnings call.
Netflix and other big streaming beasts are to fall under strict UK regulation for the first time as the government says it will revamp the “decades-old” laws that govern Public Service Broadcasting (PSB).