No Jazz For ‘Babylon’ At Domestic Box Office With $5M+ Debut; Brad Pitt-Margot Robbie Epic Won’t Hit $250M Breakeven: Here’s Why
27.12.2022 - 05:15
/ deadline.com
Damien Chazelle’s$80M 1920s-set Hollywood epic Babylon went up in a blaze of fire at the domestic box office this past weekend with an awful $5.3M 4-day start.
Say what you will about harsh winter conditions impacting moviegoing across the country, however, this movie, which was greenlit by a previous Paramount regime and greatly supported by the new Brian Robbins administration, was against the odds as soon as it previewed to a cynical press more than a month ago at the Academy theater to lackluster reviews at 56% Rotten Tomatoes. Further burying the pic’s fate were audience exits including an awful C+ CinemaScore and PostTrak of 74% and 47% definite recommend, not to mention its 3 hour and 8 minute running time. Babylon is the lowest wide release stateside opening for star Margot Robbie at $3.6M, beating Amsterdam‘s $6.4M, as well as Brad Pitt as leading man, lower than the $4M start of 1993’s True Romance.
With results like these, no one is making Babylon a choice to see over the holidays even though there’s a lack of adult competition. According to finance sources, it’s too soon to determine how much bleeding will go on here because the Robbie-Pitt movie doesn’t start its overseas rollout until mid January. That said, this movie’s profit point lives around $250M WW, and that’s with a global marketing spend around $80M, the same as its production cost. Paramount, like any studio will scale back their marketing costs on the movie in the wake of its stateside flopping, I’m told. The pic has already notched five Golden Globe nominations including Best Picture Musical or Comedy.
Important to note that in the new Covid era, whatever a movie grosses at the box office, that hasn’t shown to impair its Oscar chances. And
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