As competition like HBO Max seemingly is going through a major change in the coming weeks, it appears that Netflix is still moving full steam ahead, even if the streamer is cutting jobs and supposedly cutting costs.
19.07.2022 - 08:43 / variety.com
Todd Spangler NY Digital EditorNetflix is trying a new way to get paid by password-borrowing freeloaders.The company is rolling out an option in five Latin American countries under which customers can enable access from an additional home legitimately, for an extra monthly fee.Starting next month, Netflix will launch an “add a home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras. That will add the ability for anyone in each additional home to stream Netflix on any device, at a price lower than a full standalone membership.That comes after the streamer in March rolled out an “add extra member” feature in Chile, Costa Rica and Peru, which lets customers pay a monthly fee to let individuals outside their households access Netflix.
Netflix estimates that customers share their login credentials — in violation of its terms of service — with more than 100 million non-paying households worldwide, including over 30 million in the U.S. and Canada.The “widespread account sharing between households undermines our long-term ability to invest in and improve our service,” Chengyi Long, Netflix director of product innovation, wrote in a blog post announcing the expansion.In the five new markets, the cost for Netflix members to buy an additional “home” for streaming access will be: 219 pesos per month per home in Argentina; and $2.99 per month per home in the Dominican Republic, Honduras, El Salvador and Guatemala.
As competition like HBO Max seemingly is going through a major change in the coming weeks, it appears that Netflix is still moving full steam ahead, even if the streamer is cutting jobs and supposedly cutting costs.
Metallica have teamed up with Stranger Things to launch a new line of Hellfire Club-themed merchandise.The metal band have been enjoying a huge resurgence of their 1986 track ‘Master Of Puppets’ of late after it soundtracked a pivotal scene in the finale of the Netflix show’s fourth season.Eddie Munson (portrayed by Joseph Quinn) plays the song on guitar in the Upside Down to distract a horde of demonic bats protecting the lair of sinister villain Vecna (Jamie Campbell Bower).Munson is the leader of the Hellfire Club, a Dungeons & Dragons group at Hawkins High that also includes Mike Wheeler (Finn Wolfhard), Dustin Henderson (Gaten Matarazzo) and Lucas Sinclair (Caleb McLaughlin).The members have their own Hellfire Club shirts, which has inspired Metallica to create their own spin on the tee.“Eddie, this one’s for you,” they wrote to announce the line. “We’re having the most metal meeting ever of The Hellfire Club so we’re scouting out ‘lost sheep’ and outsiders to join.
Patrick Frater Asia Bureau ChiefIndia-based filmmaking duo Raj Nidimoru and Krishna DK have formed a multi-year creative partnership with Netflix. Under their D2R Films banner, Nidimoru and DK will develop and produce their upcoming projects for Netflix.“With an impressive slate of cult films, blockbusters and premium shows, Raj & DK are undoubtedly one of India’s finest and most successful creators,” the streamer said in a statement.
EXCLUSIVE: The Ukrainian Film Academy and House of Europe have launched a landmark pair of initiatives designed to help Ukrainian creatives who have been affected or displaced by the war, with Netflix providing support.
Brent Lang Executive Editor of Film and MediaNetflix and Steven Spielberg’s Amblin Partners are teaming up on “Carry On,” an action thriller that will be the first film produced as part of a production deal announced between the two companies last year.The film, a high-flying adventure, will star Taron Egerton of “Kingsman” and “Rocketman” fame and will be directed by “Jungle Cruise” filmmaker Jaume Collet-Serra. The story follows Ethan Kopek, a young TSA agent who gets blackmailed by a mysterious traveler to let a dangerous package slip through security and onto a Christmas Day flight.
The official trailer for Guillermo del Toro’s “Pinnochio” is here.
Oscar-nominated Miranda Richardson (Good Omens) and Daniel Betts (War Machine) have joined the cast of Netflix original series Fate: The Winx Saga for its upcoming second season, which premieres globally Sep. 16.
Elsa Keslassy International CorrespondentNetflix has released new stills of Andrew Dominik’s “Blonde,” starring Ana de Armas as Hollywood icon Marilyn Monroe. The movie, based on the bestselling novel by Joyce Carol Oates, will world premiere in competition at the Venice Film Festival.
Netflix has greenlit a premium documentary on software pioneer John McAfee, who went on the run after his neighbor was murdered in Belize.
Netflix will release its long-gestating drama about the real-life rescue of 12 boys who were trapped in a cave in northern Thailand on September 22. Thai Cave Rescue will show how the Wild Boars soccer team’s afternoon exploring with their 25-year-old coach went disastrously wrong when heavy rain trapped them inside, leading to a massive international recovery mission that engrossed the world.
JYP Entertainment, home to top acts like TWICE, ITZY and Stray Kids, is teaming up with Republic Records to debut a new North American girl group, holding auditions in the US this September.On July 25, the two agencies unveiled a video featuring JYP Entertainment founder and chairman Park Jin-young and Republic Records’ founder and CEO Monte Lipman announcing their upcoming venture ‘A2K’.“The name of this project is ‘A2K’, which is an abbreviation of ‘America2Korea’. So the final artist that comes out of this procedure will be the first American artist made out of a K-pop system,” said Park.“It’s like talented artists who goes through a training system like an Olympic gymnast will go through,” he added.
Brent Lang Executive Editor of Film and MediaChinonye Chukwu’s “Till” will world premiere at the 60th New York Film Festival.The announcement comes on what would have been the late Emmett Till’s 81st birthday, as the country is remembering the impact that Till’s 1955 abduction, torture and lynching had in drawing attention to the brutality and persecution of African Americans in the United States. “Till” stars Danielle Deadwyler as Mamie Till Mobley and Jalyn Hall as Emmett Till.
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Netflix has announced its collaboration with Danish filmmaker Nicolas Winding Refn’s on drama Copenhagen Cowboy, which marks his first production in his native Denmark in 15 years.
Netflix have announced they will charge for password sharing in an additional five countries, as the streaming giant continues to crackdown on the practice.Today (July 22), news broke that Netflix have asked customers in five more countries – Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic – to pay additional fees if they are sharing their password with viewers outside of their household. The additional fees vary between countries but users can expect to pay no more than an additional US$2.99.According to IGN, the extra cost won’t affect the use of the streaming service from mobile devices.
Netflix jumped ahead of Thursday’s planned release by Nielsen of monthly viewership through TV sets, revealed in its second-quarter shareholder letter today that its share of total TV viewing in the U.S. hit an all-time high of 7.7% in June, up from 6.6% in June 2021.
Todd Spangler NY Digital EditorNetflix is angling to win over a new bloc of value-conscious consumers — and help turn around its declining subscriber numbers — with a new ad-supported streaming package set to debut in early 2023.The company, in announcing Q2 earnings, said it’s targeting a launch of the ad-supported plan “around the early part of 2023.”“We’ll likely start in a handful of markets where advertising spend is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering.