NBC Will Press Viewers to Meet Kristen Welker in Sunday-Morning News Battle
25.08.2023 - 18:13
/ variety.com
Brian Steinberg Senior TV Editor Kristen Welker’s tenure at NBC News’ venerable “Meet The Press” won’t start until September 17, but the network isn’t waiting to tell viewers about it. On Saturday, during the NBC News journalist’s last time co-anchoring the Saturday broadcast of “Today” with Peter Alexander, those who tune in will see a new promo alerting them to Welker’s imminent move.
The video vignette displays Welker moments from across her recent career: in the White House briefing room covering three presidents; on the campaign trail; and moderating one of the 2020 presidential debates. The promo will also feature footage from Welker’s fill-in appearances at the “Meet the Press” desk.
When Welker takes the reins of the program from Chuck Todd, she will become the series’ 13th moderator, but just the first Black journalist to moderate the show, and just the second woman (Martha Rountree, the series’ founding anchor, launched “Meet The Press,” a TV version of a public-affairs radio program, in 1947). In an interview earlier this week with WTMJ, the NBC Milwaukee affiliate, Welker said she hopes “to reflect the voices all across this country from different backgrounds.
And I think that that’s a part of the responsibility and a part of the tradition that I will carry.” NBC News is orchestrating a transition at the show at a critical moment. Most national TV-news outlets are focusing more intently on the run-up to the 2024 presidential election, a cycle that typically draws broader viewership — and more ad dollars.
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