NASCAR Hires Ex-ESPN Exec John Dahl As Its New SVP Content
12.04.2024 - 03:11
/ deadline.com
NASCAR has hired John Dahl as its new SVP Content, bolstering the sanctioning body’s efforts to further connect with current and new fans across the globe over a range of content platforms.
Dahl joins NASCAR after a career at ESPN, where he ascended from a coordinating producer to become VP and EP for Special Projects, Films and Original Content.
Starting his new role on May 1, Dahl will drive the creative vision and oversee the teams responsible for all content generated by NASCAR Studios and NASCAR Digital Media across multiple business areas. Those include production, programming, and operations.
His scope will cover the full spectrum of long and short-form storytelling around all aspects of motorsport, ranging from features, documentaries, and branded content to social media, NASCAR.com, and in-app executions for NASCAR’s primary and ancillary platforms.
Dahl will report directly to Tim Clark, NASCAR SVP and Chief Digital Officer, and split his time between New York City and NASCAR’s new productions facility in Concord, N.C.
“NASCAR has an incredible opportunity to continue fueling its positive momentum with powerful storytelling that brings fans closer to everything that makes this sport so compelling, and there’s no one more proven or better equipped to deliver on that potential than John Dahl,” said Clark. “We’re thrilled to welcome John aboard and can’t wait for fans to experience everything he and his extremely talented NASCAR teammates have to offer.”
“Over the course of my career, I’ve been fortunate to experience firsthand NASCAR’s rich reservoir of characters and storylines, from the people behind the wheel all the way to the tracks and fans themselves,” said Dahl. “I’m excited to help build on the