Meghan and Harry facing struggle on Tiktok as Kate comes out on top
14.08.2023 - 13:29
/ dailyrecord.co.uk
Prince Harry and Meghan Markle are a very popular subject on TikTok but not in the way they would probably like.
The couple's HRH titles were stripped from them on the royal family's website last week and have become a force to be reckoned with on the popular social media platform.
Over the years, the Duke and Duchess have been regarded as the new generation of royals and have been praised for targeting younger audiences and their progressive personalities.
If not more thoroughly investigated, this would also appear to be the case on TikTok as the pair are the most spoken about couple on the app, the Express reports.
However, it's not all good news as the talk surrounding them 'tends [sic] to be quite negative' and the overall consensus is that another member of the royal family is more favoured.
Eileen Kwok, social marketing specialist at Hootsuite, told Newsweek: "Meghan and Harry are the most talked about couple on TikTok —but the conversation tends to be quite negative with most people being highly critical about their relationship.
"While #HarryAndMeghan has 5 million views under its hashtag, #WilliamAndKate has only 715K views.
"TikTokers are also comparing the couple, but have taken an even closer look at Meghan and Kate specifically—and they're taking 'sides.'
"The comment section for videos revolving around the royal family are heated with advocates and critics of their every move—from their behavior and fashion sense, to their looks and interactions."
The research conducted by social media intelligence platform Hootsuite found that Harry had the most posts about him, with a total of 140k, and the most views at around 13bn, followed by his wife Meghan at 115k posts and 11bn views
While Prince William had 79k and 11bn