Love is in the Air as REinvent International Sales Secures Deals for Romantic Dramedies ‘Out of Touch,’ ‘Sleep Around’ (EXCLUSIVE)
19.02.2023 - 22:11
/ variety.com
Marta Balaga REinvent International Sales can feel the love tonight, having sold Berlinale Series Market Selects offering “Out of Touch” to Holland (NPB) and “Sleep Around” to Germany (RTL Passion). “We are thrilled to see our two series find such great homes and look very much forward to introducing buyers to ‘Out of Touch’ here at EFM,” said sales & marketing director Helene Aurø. Produced by Stockholm-based Breakable Films and Art & Bob, with Discovery+ attached, LGBTQ+ series “Sleep Around” was created by Mikael Ljung and Lina Åström.
In the show, when Line gets dumped by her girlfriend, she turns to her best friend for advice. But Elin offers a somewhat unconventional remedy: Maintaining a Tinder account in Line’s name and encouraging her to sleep around. “SKAM’s” Ulrikke Falch and Clara Henry star.
Another Breakable Films production, “Out of Touch,” was created by Ljung, with Åström and Marja Nyberg listed as showrunners. Broadcasted by C More, it focuses on a successful couples’ therapist Ava, who has a special gift – just by putting her hand on someone’s chest, she can see their future love life. But then she meets a man she is interested in and accidentally sneaks a peek, too. “I think any obituaries about the death of the romantic comedy are ill-informed and prematurely written,” Ljung told Variety. “Lina and I are fans of the genre and that classic trope of a person reluctantly falling in love. Like in, if not any but many, Sandra Bullock movies.” “However, we have to adapt the genre to our surroundings, culture and Nordic sensibilities. [Bullock starrer] ‘The Proposal’ is a great romantic comedy, but we have to go a little easier here when it comes to grand gestures and overall ‘American’ feel.”
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