LL Cool J On Hip-Hop’s 50th Anniversary, Looking For That “Santana Moment” & Celebrating The Culture On His Mash-Up Tour With The Roots
05.08.2023 - 20:25
/ deadline.com
“I mean, there were people who used to look at us at that time and say, ‘Where is the band?’” recalls LL Cool J of hip-hop’s early years and the reaction audiences would have.
As the genre hits its 50th birthday on August 11, no one is asking where the band is anymore. The culture that has emerged out of what Kool Herc was doing that night in 1973 in the rec room of 1520 Sedgwick Ave. in the West Bronx is the most popular musical genre on the planet.
One of the first mainstream stars of hip-hop, LL Cool J himself has come a long way from dropping his “I Need a Beat” single back in 1984. A multi-Grammy winner, a Rock and Roll Hall of Famer and the first rapper to receive a Kennedy Center Honor, the multiplatinum-selling LL also has become a star of the big and small screen with Toys and NCIS: Los Angeles.
Tonight, Queens-raised LL will headline the Rock the Bells Festival at Forest Hills Stadium alongside the likes of The Roots, Run-D.M.C, fellow CBSer Queen Latifah, De La Soul and Rakim, to name a few. On August 12, LL will start up Round 2 of The F.O.R.C.E. (Frequencies of Real Creative Energy) Live tour with The Roots, DJ Jazzy Jeff, DJ Z-Trip and a mash-up of some of hip-hop’s finest. The tour will culminate on September 3 in Los Angeles.
A self-admitted fan as much as icon, LL has emerged as one of hip-hop’s foremost chroniclers with his Rock the Bells business and initiative. Coming off ringing the opening bell on the Nasdaq this week as a part of celebrating hip-hop’s golden anniversary, LL spoke with me about the history of the genre, the culture and how it all looks from his perspective.
DEADLINE: What was it, who was it, that drew you into hip-hop growing up?
LL COOL J: I know when I heard the Cold Crush