Latto Closes Amazon Music Live Season With Fiery Set Featuring GloRilla and 2 Chainz
03.11.2023 - 18:39
/ variety.com
Steven J. Horowitz Senior Music Writer Amazon Music closed out its current season of the Amazon Music Live series with a dynamic 50-minute set from Latto following Thursday Night Football. Broadcast simultaneously on Prime Video and the Amazon Music channel on Twitch, the second season of the performance series has already featured a carousel of some of music’s biggest names, counting Metro Boomin, Green Day and Ed Sheeran as some of its headliners.
The latter, which opened the season in September, broke streaming records for Amazon Music, with more unique viewers of any Amazon Music production in a single day. At its conclusion, the series was up 280% in viewership over the last season, with the first three episodes eclipsing the entirety of season one. Latto served as the finale on Nov.
2, taking over the makeshift venue nestled next to Los Angeles’ The Grove. With branding everywhere as far as the eye could see, Amazon Music staged an evening custom-fitted to Latto, the Grammy-nominated Atlanta rapper who made her name on both street anthems and pop crossovers, including “Lottery” with Lu Kala and her biggest hit-to-date, “Big Energy,” that got an assist on the remix from DJ Khaled and Mariah Carey. Latto was in full pop star mode during her set, with four backup dancers wearing Latto-branded clothing and a DJ who shouted out Amazon’s participation at nearly every turn.
The evening had its share of supporting star power, with special surprises from GloRilla and Amazon Music Live host 2 Chainz coming out for guest verses. To kick things off, Latto went into beast mode, ripping through “Soufside” on a stage designed as a two-lane avenue complete with street lights and flanked pillars of graffiti. The fan favorites kept
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