Yoo Yeon Seok and Chae Soo Bin are starring in a new Korean drama!
25.04.2024 - 03:49 / variety.com
Variety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together more than 600 marketing professionals, executives, creators and influencers for a daylong event that examined all aspects of marketing as a discipline at a time of massive transition in the entertainment business. Here are the highlights from the event, held April 24 at the Beverly Hilton.
Marketing’s Social Impact on Sustainability Last summer, the movie “Barbie” took the world by storm—and especially social media. Jay Tucker, executive director of UCLA’s Center for Media, Entertainment & Sports spoke with Lisa McKnight, chief brand officer at Mattel, about the impact the iconic doll with her millions of social media followers has had as well as her evolution.
“We started on a journey to reground the brand in the original purpose that the founder had for Barbie: to inspire the limitless potential in every girl,” McKnight said. After a lot of evolution and adding body diversity, ethnic diversity, different skin tones, eye color, hair fiber, physical abilities to the line today, Barbie is the most inclusive and diverse doll line in the world.
And a real point of inspiration.” Mattel created a line of products made from ocean bound recycled plastic called “Barbie Loves The Ocean.” Artists and Athletes Influence On Video Games Video games have had a multi-layered impact on the media landscape. But fans have a bigger impact on live experiences.
Tyler Bahl, Activision’s head of public marketing, spoke about how his company uses live events to engage in fandoms and what opportunities he creates to get audiences excited before a game is released. “We have an annual event in August, where we kind of bring 250 of the biggest
.Yoo Yeon Seok and Chae Soo Bin are starring in a new Korean drama!
If you're planning a chilled Bank Holiday weekend, chances are you'll be scrolling through your phone. If something catches your eye that you'd like to get your hands on ASAP, there are some retailers offering click and collect in just an hour.The way we spend our Bank Holiday weekends largely depends on the weather. If the sun's out, many of us will be dusting off the garden furniture, firing up the barbecues, and hosting impromptu gatherings in our gardens with family and friends.
Saturday Night Live had a lot to say this week… And Dua Lipa didn’t miss the opportunity to poke fun at some of the viral memes directed at her!
New Look shoppers are raving about a 'versatile' dress that can be 'dressed up or down' this summer. The must-have staple is guaranteed to be a go-to in your collection for years to come thanks to its elegant and timeless design and expensive-looking colourway.
Zack Sharf Digital News Director Chris Hemsworth is quite happy about not playing the hero in George Miller’s upcoming “Mad Max: Fury Road” prequel movie “Furiosa.” The action tentpole casts Hemsworth as the villainous Dementus, a sociopathic warlord who steals the title character from her home as a child. It’s a far cry from his Marvel superhero Thor, who Hemsworth has played in four standalone movies and several more “Avengers” films. That’s precisely why the actor was hungry for the part.
Thousands of A Boogie Wit da Hoodie and Olivia Rodrigo fans have been left disappointed after both gigs were rescheduledtonight.
Sprints frontwoman Karla Chubb has spoken to NME about her recent ordeal of being sexually assaulted at one of the band’s shows, as the organisation Girls Against share advice for other victims and bystanders with a view to stamping out groping at gigs.Last week, Chubb took to social media to share that she’d had the “abhorrent” experience of being sexually assaulted for a second time at a gig – telling fans: “Female performers should be able to engage with their audience, step off the stage or perform without fear of groping, unwanted touching, cat-calling and harassment. The fact that this is still an everyday occurrence for most women is beyond reprehensible”.The Dublin band have been on the road throughout 2024 in support of their acclaimed debut album ‘Letter To Self‘.
Humza Yousaf is set to resign as Scotland’s First Minister ahead of forthcoming confidence votes.
Selome Hailu “I’m watching tennis as we speak — Djokovic,” Zendaya tells me during one of her first interviews about “Challengers.” It’s July 11, 2023. The 27-year-old actor is watching Wimbledon on TV while preparing for SAG-AFTRA to go on strike, which would leave her unable to attend her film’s Aug. 30 world premiere at the Venice Film Festival.
Christina Aguilera is a believer. The acclaimed singer opened up about some interesting matters in her personal and professional life, including astrology, ghost stories, beauty tips, and even her favorite red carpet look at the moment.Christina Aguilera wows with new look wearing nude ensemble at Las Vegas performanceChristina Aguilera and Drew Barrymore bond over raising their daughtersChristina Aguilera looks unrecognizable in corseted top and pink mini skirtDuring her latest interview with Nylon, Christina revealed that she believes in astrology and totally identifies with her zodiac sign.
Zack Sharf Digital News Director Pauly Shore wrote on Instagram that he was “up all night crying” after Richard Simmons continued to publicly distance himself from the biopic on his life that Shore is attached to star in. Furthermore, Simmons revealed on his social media platforms that he’s talking to film studios about making his own biopic. “I just read that a man that I don’t know is writing my bio pic starring Pauly Shore,” Simmons posted earlier this week.
Wheelhouse is getting ready for a rollercoaster ride.
he told the New York Times in an interview published on Tuesday.“That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit — and it worked wonderfully.”Last August, Sweeney opened up about the flick in an interview with Variety, saying, “It’s a rom-com. That’s what people want! Glen and I don’t really care.
Karen Idelson With the pandemic in media executives’ rearview mirrors, media trends are still emerging at the speed of sound, and this year’s Variety Entertainment Marketing Summit, presented by Deloitte, will spotlight the strategies of top industry marketers. The event will take place April 24 in Los Angeles.
Glen Powell and Sydney Sweeney are opening up about Anyone But You, and the marketing strategy for the rom-com.
Variety Awards Circuit section is the home for all awards news and related content throughout the year, featuring the following: the official predictions for the upcoming Oscars, Emmys, Grammys and Tony Awards ceremonies, curated by Variety senior awards editor Clayton Davis. The prediction pages reflect the current standings in the race and do not reflect personal preferences for any individual contender.
Scotland’s First Minister has urged Rishi Sunak and Sir Keir Starmer to be “on the right side of history” in delivering compensation for women impacted by changes to the State Pension age. Humza Yousaf has written to who he said are the “current and future” incumbents of Downing Street after he met with Women Against State Pension Inequality (WASPI) campaigners outside the Scottish Parliament on Thursday.
Rochelle Humes couldn't hide both her excitement and her pride as she revealed the secret project she has been working on with the help of her eldest child. The This Morning star has previously teased that Alaia-Mai, 10, had been working on and had pitched her own ideas for her mum's brand My Little Coco.
If you like a beauty bargain, you'll probably have heard of Boots' £10 Tuesday deals, which sees the price of favourites reduced down to £10 for one day only each week. But are you aware of the retailer's clearance section? If not you'll want to head to the Boots website today, as the clearance sale has just started – and there are some unbelievable savings to be found.
video from a recent show where he was joined by Sydney comedian Aleks Milinkovic.Things got off to a frosty start for Milinkovic – who was the opening act – with an American man in the audience brutally heckling him with barbs like, “I wish you had some talent” and “say something funny mate.”Milinkovic returned serve in witty fashion, asking, “Is property not enough for you that you have to come and ruin my night?”Relations deteriorated further when 22-year-old Pavey hit the stage, with the funny man not holding back after witnessing the audience member’s treatment of his support act.“How does the oldest c–t here have the lowest IQ?” Pavey said to roars of laughter. “That is so f–king rude, man.”The unidentified audience goer didn’t stop his tirade there, yelling out, “I’m still waiting to laugh.”Pavey responded, “Ah, an American being an entitled c–t, what a shocker.”Later, while Pavey was chatting to other members of the crowd, the man got up from his seat and went to leave, which Pavey clocked.“Sorry, I’m trying to listen but we have a dementia patient in the room,” Pavey said.As the ticket holder grabbed his things and exited by walking directly in front of the stage, he had some parting words for Pavey.“I wish you were funny, mate,” he said, to which Pavey responded, “I wish you weren’t a c**t but we can’t all have what we want.”The man then directed his middle finger at Pavey before exiting stage left.