James Cameron Scores Touchdown With Final Trailer for ‘Avatar: The Way of Water’
22.11.2022 - 07:15
/ thewrap.com
Thus begins the final rush of pre-release marketing and promotion for “Avatar: The Way of Water.” Tickets went on sale in North America at all major theater chains and alongside the announcement of the global premiere dates (December 6 in London, Dec. 9 in Seoul, Dec.
10 in Tokyo and Dec. 12 in Los Angeles).
Moreover, as promised, Walt Disney dropped a third and final trailer for the 3-D epic. This preview offers a deluge of gorgeous Pandora-specific visuals and implicit promises that it won’t just be a rehash of the 2009 mega-hit, either in terms of visuals or narrative.
The second preview, released weeks ago timed to the theatrical debut of “Black Panther: Wakanda Forever,” arguably made the sale in terms of convincing those at least casually interested in booking a return trip to Pandora. This trailer is pitched and targeted at regular moviegoers, or specifically the kind of irregular moviegoer that might not know, or need to be reminded, that there’s a new “Avatar” sequel arriving in theaters.
More so than even the final trailers for each respective “Star Wars” sequel, which each debuted during a primetime sporting event in October of 2015, 2017 and 2019 respectively, this final “Way of Water” trailer debut is targeted marketing for those who don’t regularly go to the movies and/or aren’t likely to scope out the newest teaser trailer online. After all, in 2015 those who missed that football game trailer launch might have caught the preview for “The Force Awakens” playing before the blockbuster likes of “Spectre” and “The Hunger Games: Mockingjay part II.” Those seeing “Thor: Ragnarok,” “Justice League,” “Wonder” or “Coco” in a theater in November of 2017 might have sampled that second, Rey/Kylo-centric trailer for
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