How a child's poignant question led to Dragons' Den triumph for two best friends
07.04.2022 - 23:47
/ ok.co.uk
Two business-minded single mums - best friends Natalie Duval and Alison Burton from Croydon, tonight scooped a huge £50,000 investment on Dragons' Den. Their diverse decorations company March Muses has proved a runaway hit, supplying customers with diverse decorations - which were previously unavailable or scarce to find in the shops and online. OK! spoke exclusively to the successful pals...
Natalie Duval, 36, from Croydon, is mum to Sophia, 10, and Olivia. She says: "There was no time for celebration when Alison and I came out of Dragons' Den with the investment we’d hoped for. Instead, we had to rush to the station to get home for the children.
We were really excited but we had to talk in whispers on the packed train because we’d been sworn to secrecy until the programme aired. It’s been hard keeping it a secretary but the support we received from Dragons Deborah Meaden and Peter Jones means we’ve been able to scale up the business we started for the Christmas 2019 season. I was already business partners with Alison.
Although we both had full time jobs, me as a marketing manager and Natalie as a recruitment adviser, we started offering careers workshops in secondary schools and Christmas elf events, which involved elves visiting homes, sort of like a personal grotto. One day I was decorating the Christmas tree with my daughters Sophia, then seven, and Olivia, who was four, when Sophia asked, ‘Mum, can you get black angels?’ It was a shock to hear her question. It hadn’t really crossed my mind before.
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