SPOILER ALERT! This post contains details from Season 27, Episode 7 of ABC‘s The Bachelor.
15.02.2023 - 09:59 / manchestereveningnews.co.uk
Social media adverts for life insurance that featured images of killer GP Harold Shipman caused 'serious and widespread offence and unjustified distress', a watchdog has ruled. Paid-for ads for DeadHappy, a life insurance firm based in Leicester, ran on Facebook and Instagram last month.
The Advertising Standards Authority (ASA) - the UK's independent regulator of advertising across all media - has now revealed it received 115 complaints after the Manchester Evening News told how a relative of one of Shipman's victims branded the ads 'despicable and unacceptable'.
The ASA said the complainants 'challenged whether the ads irresponsibly caused serious and widespread offence and unjustified distress' and in a published ruling after an investigation, confirmed today their complaints have been upheld.
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"The ads must not appear again," said the watchdog in its ruling. "We told DeadHappy Ltd to ensure they avoided causing serious or widespread offence, or unjustified distress."
The Facebook ad contained the caption 'Get your life insurance sorted with DeadHappy – 5 star life insurance rated excellent on Trustpilot...Cheap monthly prices… Jargon-free application… 2 months free'.
Below the caption was an image of serial murderer Shipman with overlaying text stating: "LIFE INSURANCE…Because you never know who your doctor might be."
The Instagram ad also featured an image of Shipman and the same text of 'LIFE INSURANCE…Because you never know who your doctor might be'. Both ads also featured a slogan of 'life insurance to die for'.
The ruling said: "The ASA received 115 complaints. The complainants challenged whether
SPOILER ALERT! This post contains details from Season 27, Episode 7 of ABC‘s The Bachelor.
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