Gordon Ramsay 'disgusts' fans over 'terrible message' in Future Food Stars challenge
15.04.2022 - 13:43
/ msn.com
Gordon Ramsay's Future Food Stars accused the chef of sending out a "terrible message" as he said the brand name Sober for a non-alcoholic drink was "negative". This week, viewers watched contestants quaking with fear as they served lunch to the Michelin-starred chef on a high-wire suspended 1,000ft above the valley floor. After the tensest challenge yet on the BBC One show, Gordon split the contestants into teams and tasked them with creating marketing campaigns for non-alcoholic drinks.
But the celebrity chef came under fire himself after taking on one of the teams over their brand name, Sober. Gordon branded the name 'negative'. But viewers called him "clueless" and "snobby".
Read more Taskmaster viewers floored by Bridget Christie's age @ChristopherHol9 said: "@GordonRamsay As someone who, in the past, has fallen foul of alcohol, I’m disgusted by your assertion that the word ‘sober’ is negative in regards to drink. You are clueless. #futurefoodstars.
"@TheMainstand commented: "I don't get why saying sober, rather than non-alcoholic, is a negative. It seems like a positive thing to say, imo. #ffs #FutureFoodStars.
"@Jft97Tom asked: "Am I missing something. . .
why is "sober" such a problem word in a non-alcoholic drink Gordon? Don't get it. futurefoodstars. " They added: "Sober is negative".
That's a terrible message. #futurefoodstars. "@markjmcdonald wrote: "Not sure I agree with Gordon on sober.
Brand name sounds perfectly acceptable to me. #FutureFoodStars. "@PicassoRic echoed: "@GordonRamsay “Sober is negative?” With all due respect, I have to disagree.
Sober is positive, especially given the effort to maintain sobriety. #FFS #futurefoodstars. "@Fionamarie22 commented: "Nah.