Controversy over the promotion of ear seeds and acupuncture as a recovery aid for ME on Dragons’ Den has led the BBC to edit the program and add a clarification.
19.01.2024 - 11:41 / manchestereveningnews.co.uk
Former Manchester United star Gary Neville invested in a local Manchester business during his guest appearance on Dragon’s Den. In Thursday’s episode (January 18), the TV pundit became the first famous face to join the BBC show as a guest Dragon.
The show saw four business owners pitch their ideas, with Neville putting in offers for three of them – two being accepted as joint ventures with other Dragons. Manchester-based entrepreneur Liam Browne piqued interest with his cocoa business, Full Power Cocoa, which he asked for £50,000 for 5% share in business.
Neville, who played for Manchester United throughout his professional career, hailed him as an “incredible ambassador” for his brand and for the city which led him to make an offer. Fellow Dragons Steven Bartlett and Peter Jones also made persuasive offers which led Neville to propose that they all split the investment three ways while Bartlett and Jones each got 10% equity, Neville took 5% – which Browne happily agreed upon.
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Other entrepreneurs included John and Sian who pitched their Cosy Cinema business which allows guests to hire pods which are kitted out with a bed, surround sound and large screen to have a novel film or gaming experience for three hours for £55 or £162 for an overnight stay. The Cardiff-based couple asked for £60,000 for 6% equity of their business.
While Neville, who co-owns Salford City FC, thought it was a good local idea, he felt the pods had more potential to be turned in affordable housing projects. He said he was interested in “trying to crack the issue” of expensive land and construction costs which means houses are too expensive and felt this could be a solution.
Controversy over the promotion of ear seeds and acupuncture as a recovery aid for ME on Dragons’ Den has led the BBC to edit the program and add a clarification.
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The BBC has added a clarification to an episode of Dragons’ Den after concerns were raised the show promoted “unfounded” claims that a product could help myalgic encephalomyelitis (ME).
The BBC has pulled an episode of Dragons’ Den after a backlash due to a claim from a contestant that acupuncture and ear seeds helped her recover from ME.
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