Brian Steinberg Senior TV Editor Dick’s Sporting Goods is getting ready to play a new game with the NCAA. The Pittsburgh company has been named the college-sports league’s official sporting-goods retailer, a new partnership that will become quickly visible during the NCAA’s “March Madness” basketball tournament and is part of a multi-million dollar deal that will give Dick’s on-court signage and exclusive access to select fan events. Commercials purchased in game inventory from CBS Sports and Warner Bros. Discovery Sports, which televise the March Madness games, are a strong element of the deal. Dick’s also plans to have a presence at NCAA women’s Final Four Open Practices, which has not had an active on-site sponsor in the past. Dick’s plans to invest in media around the women’s basketball tournament on Disney’s ESPN.