CinemaCon Winners and Losers: Wolverine’s F-Bombs Boost Disney, Paramount Soars With Paul Mescal’s New Gladiator and More
12.04.2024 - 20:21
/ variety.com
CinemaCon, looking to reassure movie theater owners and executives that they had what it takes to keep audiences flocking to cinemas through 2024 and beyond. And despite odes to the magic of the big screen experience, there was a whiff of desperation in the artificially-oxygenated, cigarette-perfumed air of Caesars Palace, where the annual exhibition trade show takes place.
That’s because the box office hasn’t recaptured its pre-pandemic stride — studios estimate that roughly 15% to 20% of frequent moviegoers have yet to resume their old entertainment habits now that COVID has dissipated. Plus, the labor strikes that consumed the media industry for much of the previous year as actors and writers hit the picket lines resulted in production delays that left theaters with fewer movies to hawk on their marquees.
But it wasn’t all doom and gloom. Despite the challenges, studios are ready to offer up new installments in such long-running franchises as “Alien,” “Despicable Me” and “Mad Max,” along new offerings from distinctive filmmakers like Tim Burton, Ridley Scott, Barry Jenkins and Todd Phillips that could be crowdpleasers.
After four days filled with hours-long pitches to tease blockbuster hopefuls and big gambles, Variety has assessed the studio presentations that may have missed the mark or could just salvage the struggling box office. Notable films: “Deadpool and Wolverine,” “Moana 2,” “Mufasa: The Lion King,” “Inside Out 2” “Alien Romulus” What worked: For the first time in a long time, Disney actually put some effort into its CinemaCon presentation — and it showed.
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