Patrick Frater Asia Bureau Chief Liam Neeson-starring “Honest Thief” has secured a multi-platform streaming release in mainland China. It launches on SVOD platforms on Christmas Day (Dec.
05.12.2023 - 12:11 / deadline.com
Chinese streaming giant iQiyi has hailed the integration of artificial intelligence into its development and pitching processes.
Owned by Chinese technology conglomerate Baidu, iQiyi has been well-positioned to quickly incorporate AI into several key areas of development and production.
The platform’s Chief Content Officer, Wang Xiaohui, told delegates at the Singapore’s Asia TV Forum & Market (ATF) today that AI integration has brought startling efficiencies to its content teams and allowed for instant responses to producer pitches.
In the development phase, iQiyi uses AI to digest large amounts of text from shortlisted novels and books to produce summaries. “We can turn 2,000,000 words in a novel into an 8,000-word document that outlines the plot and includes character analyses,” said Wang.
This has shortened iQiyi’s pitch and feedback process from 3-4 days when performed by humans to just one hour with AI. The summaries generated by AI have an accuracy of 90%, added Wang.
Further down the production pipeline, iQiyi has used AI to develop character artwork and scene designs, as well as poster mock-ups to support its publicity efforts.
The use of AI has been a major talking point in film and TV circles this year, with the issue being a major sticking point in the actors and writers strikes. Many producers have been experimenting with the medium, while studios, networks and other congloms so far mainly sought to use it for business efficiencies.
Away from AI, Wang said iQiyi has shifted its priorities toward making high-quality premium content, after acknowledging that the streamer was trying to improve its quality-to-price ratio. “In the future, whether it is membership revenue or advertising revenue, they are
Patrick Frater Asia Bureau Chief Liam Neeson-starring “Honest Thief” has secured a multi-platform streaming release in mainland China. It launches on SVOD platforms on Christmas Day (Dec.
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