Chanel fashion show brought £8million boost to Manchester, council says
18.12.2023 - 12:31
/ manchestereveningnews.co.uk
Chanel's huge fashion show which was held in Manchester earlier this month is believed to have brought around £8m to the city, according to the council. The exclusive Métiers d'Art event which took place in the Northern Quarter on December 7 saw celebrities stay in the city's top hotels to attend the luxury fashion brand's outdoor catwalk before heading to Victoria Baths for an after party.
A specially-built canopy which has been nicknamed the 'Chanel Tunnel' was erected in Thomas Street where 600 guests - including movie stars Hugh Grant, Tilda Swinton and Kirsten Stewart - watched models parade a special collection of clothes from the company. Businesses in the area were paid handsomely to stay shut during the event as well as for the disruption caused in the build up to it.
Following the event, council bosses said it was 'impossible' to quantify the economic impact the event has had on the city so soon. But Manchester council has now revealed that the fashion show is believed to have directly generated £8m for the city's economy.
READ MORE: The 'Chanel Tunnel' is gone - for now at least
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The figure, calculated by publicly-funded promotional agency Marketing Manchester, relates to the direct impact of around 600 guests and staff at the show staying in city hotels for three to four days in most cases, their spending while they were in the city and other production-related expenditure including venue hire. It does not include the value of positive national and international media coverage for the city - estimated to be more than £100m - which is said to help attract further investment, jobs and opportunities.
The event also generated wider
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