Rachel Dratch is at the Tonys with her son Eli!
08.06.2022 - 22:47 / deadline.com
CBS is going old school this summer to help promote its most-watched daytime lineup.
Beginning tonight, the network is bringing back its iconic “Feel the Heat” campaign from 1985 that featured the Robert Palmer song “Some Like It Hot”over scenes of CBS soap stars canoodling, hugging and, ahem, taking showers.
The new, pastel-colored promos use the same song and have the same feel. They will promote the CBS sudsers The Young and the Restless and The Bold and the Beautiful, as well as The Talk, The Price is Right, and Let’s Make a Deal.
The idea to dust off the old campaign came from CBS Entertainment President Kelly Kahl.
“He stumbles upon things and we share with each other. Kelly was cracking up look at the old spots from daytime, and so I asked why can’t we bring that back in some way?” said President and Chief Marketing Officer Mike Benson. “Nostalgia is really resonating with audiences today. People want to go back in a time that they remember when life was different and simpler.”
Shortly after launching the campaign in the ’80s, CBS began its winning streak in daytime. Benson hopes the Palmer tune will keep CBS Daytime in the winners circle by bringing back memories for soap fans. “When you use music in your marketing, it’s a short cut to emotional engagement, especially to audiences who remember songs like that,” he said.
Here’s the original spot that also includes lots of death stares from angry divas and … lightning! Nothing says heat in daytime than thunder and lightning.
Broadcast networks’ fall lineups and schedules
New and returning series on broadcast, cable and streaming
Series that made it or didn’t make it in 2021-22
Rachel Dratch is at the Tonys with her son Eli!
Yellowstone has just announced that they’re bringing back key players and upping many familiar faces to series regulars ahead of the season five premiere on Paramount Network.
EXCLUSIVE: Paramount Network’s mega hit Yellowstone, starring Kevin Costner, continues to firm up its cast for the upcoming fifth season. Josh Lucas, who has been teasing a potential return, will be back on the show for the first time since 2019 as Young John Dutton, along with fellow recurring cast members Kylie Rogers (Young Beth Dutton) and Kyle Red Silverstein (Young Rip Wheeler), who both last appeared in 2020; as well as Jacki Weaver (Caroline Warner), who was introduced this year. They will be joined by new recurring players Kai Caster (American Horror Story), Lainey Wilson, Lilli Kay (Your Honor and Rustin), and Dawn Olivieri (1883, Bright and House of Lies).
CBS News has tapped Adam Verdugo as the next executive producer of CBS Evening News with Norah O’Donnell.
Brian Steinberg Senior TV EditorAdam Verdugo, a news producer who has worked for years with anchor Norah O’Donnell, has been named executive producer of “CBS Evening News,” just weeks after O’Donnell and CBS extended a contract to keep her at the helm of the show.Verdugo will start his new duties June 13, and brings the executive producer position for the program back to Washington, D.C. For the past several months, CBS News veteran Al Ortiz supervised the evening newscast out of New York.
This is seriously alarming!
Adam Sandler brought his mom, Judy Sandler, to a special screening in Philadelphia for his new movie "Hustle" on Tuesday. The screening of the Netflix film was held at the Philadelphia Film Center which is where the movie takes place. For the Los Angeles premiere, Sandler, 55, was accompanied by his wife Jackie Sandler at the Regency Village Theatre in early June. Judy Sandler and Adam Sandler attend Netflix's "Hustle" Philadelphia special screening.
Pearl Jam have announced a number of new additions to their BST Hyde Park shows next month.The gigs on July 8 and 9 will be the band’s biggest ever London shows. Pearl Jam were originally due to headline BST Hyde Park in 2021 alongside Duran Duran but the event was cancelled as a result of the COVID pandemic.Newly announced support acts for the shows include October Drift, Fatherson, LIFE and Daytime TV on July 8.
EXCLUSIVE: Joe Port and Joe Wiseman, the executive producers and showrunners of the breakout comedy Ghosts, have signed a three-year overall deal with CBS Studios.
Carson Burton It’s hunter vs. hunter in the new trailer for “Prey.”From 20th Century Studios, the newest installment in the “Predator” saga features a face-off between the alien super-hunter and the Comanche Nation 300 years ago. Throughout the two-minute trailer, viewers get to see the Predator in full apex-hunter mode, murdering bears with ease, showing off its skilled hand-to-hand combat and invisibly chasing down human prey through a field.“Prey” is set to follow the story of a young Comanche woman, Naru, played by Amber Midthunder.
HFPA will provide distributors of motion pictures with a hybrid approach to screenings:1) Contact the HFPA office to arrange a screening date on the official HFPA calendar for all motion picture releases. For English-language motion pictures, that official screening date must be no later than seven days after the release of that English-language motion picture in Los Angeles. Unless the country of origin is the U.S., screenings of non-English language films do not have to follow this one-week-after-release standard but must take place prior to the final date for all 2022 motion picture screenings.2) Distributors must provide all HFPA jurors with the opportunity for an in-person screening in both Los Angeles and New York (these may also be part of the distributor’s premiere, junket or all-media screenings) or distributors can provide jurors a screening link or a DVD copy of the motion picture so jurors may view it at home.
Mark Sutherland One guaranteed blockbuster concert series this summer is the American Express Presents British Summer Time in Hyde Park festival. It will stage the most shows in its history between June 24 and July 10, with two concerts apiece by Adele, the Rolling Stones, and Pearl Jam, and additional gigs by Elton John, the Eagles and Duran Duran.AEG Presents CEO of European festivals Jim King tells Variety that this summer the event will set new records for its most tickets sold, highest gross, largest number of sponsors and highest sponsorship gross.“We’ve got the biggest line-up we’ve ever had, both in terms of quantity and the stature of the artists,” says King.