Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever
11.11.2023 - 19:41
/ variety.com
The Marvels” likely won’t be able to reach even a third of its predecessor’s debut. The comic book film landed the second-lowest opening day gross ever across the 32 features in the Marvel Cinematic Universe, earning $21.5 million from 4,030 venues. That includes $6.6 million in previews.
It barely surpassed 2008’s “The Incredible Hulk,” which holds the record for the MCU’s lowest domestic opening day at $21.46 million, and falls behind series-starter “Ant-Man” ($22.6 million), not adjusted for inflation.If “The Marvels” doesn’t pick up the pace, it will trail behind the opening weekend grosses of both those films ($55.4 million and $55.7 million, respectively) to secure a franchise-worst debut. Those are some concerning numbers for Marvel Studios. The once bulletproof production banner has earned nearly $30 billion at the box office since 2008, but has faced a downtrend in theatrical returns and various behind-the-scenes headaches in recent years.
Even so, “The Marvels” hitting a superlatively low debut would come as an especially tough sting, given Marvel still scored two sizable openings from “Ant-Man and the Wasp: Quantumania” ($106 million) and “Guardians of the Galaxy Vol. 3” ($118 million) earlier this year. And there’s also the hefty $220 million production price tag to account for on “The Marvels.” Reviews for the superhero entry have been pretty lukewarm, especially compared to its 2019 predecessor.
And audiences aren’t exactly feeling enthused either, as indicated by the “B” grade through research firm Cinema Score. It’s not a disastrous reception, but it continues an alarming downtrend for Marvel entries, which have often tested higher among early moviegoers. Nia DaCosta (“Candyman”) took over directing
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