Almost 200 new homes could be built in Wigan if proposals get the green light at next week’s planning committee meeting.
10.11.2023 - 13:00 / deadline.com
AI might be here, but it’s not about to develop the next big TV hit.
That was the message from UK industry execs during a panel on original IP in social video held at the TellyCast Digital Content Forum in London yesterday.
“When the AI conversation was first happening in our office, our development team spent weeks playing and plugging in various [AI tools],” said John Farrar, Chief Creative Officer at The Playboy Bunny Murders co-producer Future Studios.
“Lots of the ideas were on the surface interesting but in the end it naturally just wittered out. It just wasn’t there yet and it didn’t fell to us like AI is going to solve the problem of cracking the next big format. That’s still on us as humans. That may change but the ideas [it developed for us] felt derivative.
“A Drake record wouldn’t be a Drake record if he hadn’t recorded it,” he added.
Mike Beale, ITV Studios Managing Director of Global Creative and Production Support, agreed, saying AI tools were not yet near the stage of coherently developing ideas that a human couldn’t envisage.
“If it’s using existing content, it’s the same as if a human is using existing content. It’s the same principle,” he said. “If it’s using multiple ideas, that happens every day — we do that to ourselves perfectly fine already without the digital space destroying it for us. It’s not original unless it’s created something brand new that’s adjacent and I don’t know if AI as done that yet.”
Madi Woodstock, BBC Studios Director, Digital Content & Programming – Scripted, said that while AI is “obviously very clever,” it is not replacing development execs just yet.
Dan Biddle, Meta‘s Entertainment Partnerships Lead for Northern Europe, added that there was no sense AI was yet at the
Almost 200 new homes could be built in Wigan if proposals get the green light at next week’s planning committee meeting.
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Kate Middleton's parents, Caroline and Michael, have reportedly been forced into retirement in order to protect the Princess of Wales' royal reputation.
As Made In Chelsea returned to our screens last month, after a dramatic summer away in Corsica, the new series hasn't only brought a fresh batch of drama but also new cast members, including Lauren Sintès. So far on the latest series, Lauren has caught the eye of a few boys and sparked a row with Willow Day over Harvey Armstrong. Harvey and Willow appeared to be building a stronger connection while away in Corsica, but upon returning to Chelsea, Harvey seemed to lose interest in Willow and it wasn’t long before he set his sights on Lauren.
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