‘Avatar: The Way Of Water’ Most Want To See Pic For Gen Z This Holiday; Moviegoing A Top Three Activity For Demo – Fandango Study
17.11.2022 - 21:51
/ deadline.com
The 18-24 demographic has been a cornerstone to the domestic box office as it resurges from the pandemic, and that Gen Z crowd plans to go this holiday season according to a recent Fandango survey of 1,000 participants.
Of those polled, 96% identified moviegoing as a favorite way to spend time outside of their home, while 94% added they were happy with their cinema visits over the past year. Nearly half of the Gen Z adults surveyed enjoyed at least four or more films on the big screen this year, with 78% claiming they’re seeing more movies in theaters than they did before the pandemic, showing an uptick in consumer satisfaction.
Other key takeaways from Fandango’s study include:
The study also learned that Gen Z adult moviegoers are also more likely to go to the movies with a group of friends or family than before the pandemic. More than half (55%) said they went to the movies with three or more people in 2022, compared to only 48% back in 2019. They’re also more likely to go in the evening than in prior years: 70% now go between 5pm and 10 pm vs. only 57% back in 2019.
In addition, 55% of Gen Z moviegoers buy their tickets online versus 43% of general moviegoers. A majority of those Gen Z questioned rsvp their seats on their phones.
The top five wide release movies the demographic plans to see before the end of the year are 20th Century Studios’ Avatar: The Way of Water (Dec. 16), Disney Animation’s Strange World (Nov. 23), Paramount’s Babylon (Dec. 23), Universal/Blumhouse’s Violent Night (Dec. 2) and Dreamworks Animation’s Puss in Boots: The Last Wish (Dec. 21).
“Our study reveals that Gen Z adult moviegoers are planning to see multiple films at the theater this holiday season, motivated by new releases that
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