The royal family may not be pleased with Prince Harry and Meghan Markle’s attacks, but an award show is!
22.11.2022 - 04:33 / deadline.com
EXCLUSIVE: The 56th annual CMA Awards has drummed up its largest audience in three years in the week since the honors were handed out in Nashville.
The 2022 award show has grown to 9.7M total viewers across linear and digital platforms, which is up 2.2M from its live+same day audience, according to ABC. The CMA awards built its audience by 16% compared to last year’s 8.4M total viewers in L+7.
This year’s show dipped slightly in the 18-49 demographic in live+same day data, with a 1.05 compared to 2021’s 1.12. But it made up for that in delayed viewing, managing a 73% lift to a 1.78 — which is 9% higher than last year’s L+7 rating of 1.63.
In fact, the 2022 CMA Awards mark the highest viewership and ratings for the show since 2019. Like many awards shows, the CMAs are slowly climbing out of their pandemic slump, not quite making it to pre-pandemic numbers just yet. In 2019, the broadcast averaged more than 11M total viewers and a 2.0 demo rating in live+same day.
RELATED: CMA Awards 2022 Winners List
But even before the pandemic, awards shows had been struggling to hold onto their audience. In 2017, 14.3M people tuned in for the live broadcast of the CMA awards and the telecast got a 3.2 rating in the demo.
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